{"id":83994,"date":"2026-04-23T15:55:07","date_gmt":"2026-04-23T13:55:07","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=83994"},"modified":"2026-04-23T15:59:05","modified_gmt":"2026-04-23T13:59:05","slug":"adscore-iligo-campagne-trenitalia-france","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/adscore-iligo-campagne-trenitalia-france\/","title":{"rendered":"L\u2019\u00e9tude AdScore iligo confirme la puissance d\u2019un dispositif DOOH et audio synchronis\u00e9"},"content":{"rendered":"<h5>L\u2019efficacit\u00e9 publicitaire ne tient pas seulement \u00e0 la pr\u00e9sence d&rsquo;une campagne sur plusieurs m\u00e9dias. Elle tient surtout \u00e0 leur capacit\u00e9 \u00e0 bien fonctionner ensemble.<\/h5>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-83996\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Trenitalia-France-300x216.png\" alt=\"Trenitalia France pr\u00e9sente la 14 mania\" width=\"788\" height=\"567\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Trenitalia-France-300x216.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Trenitalia-France-768x554.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Trenitalia-France-700x505.png 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Trenitalia-France.png 1022w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>C\u2019est pr\u00e9cis\u00e9ment ce que mettent en lumi\u00e8re les enseignements de\u00a0 l&rsquo;<strong>AdScore iligo<\/strong> autour de la campagne men\u00e9e pour <strong>Trenitalia France<\/strong> avec <strong>Cityz Media<\/strong> et l\u2019offre de <strong>NRJ GLOBAL<\/strong>, via leur offre conjointe DRIVE TWO.<\/p>\n<p>&nbsp;<\/p>\n<p>L&rsquo;ambition de DRIVE TWO est de proposer une offre commune qui <strong>associe la puissance du DOOH et la force de l\u2019audio\/radio<\/strong> dans une logique de simplicit\u00e9 d\u2019activation, de guichet unique et d\u2019efficacit\u00e9 mesur\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p>En mesurant l\u2019impact d\u2019un dispositif associant DOOH et audio, <strong>l\u2019AdScore iligo<\/strong> apporte une <strong>d\u00e9monstration concr\u00e8te de la valeur d\u2019une strat\u00e9gie m\u00e9dia pens\u00e9e de mani\u00e8re coordonn\u00e9e<\/strong>. Lorsque ces deux leviers sont synchronis\u00e9s, l\u2019efficacit\u00e9 publicitaire progresse nettement :<\/p>\n<p>+9 points de m\u00e9morisation vs une activation mono-m\u00e9dia<br \/>\n+25 points de reconnaissance aupr\u00e8s des publics expos\u00e9s aux deux m\u00e9dias<\/p>\n<p>90% d&rsquo;agr\u00e9ment pour le DOOH<\/p>\n<p>88% d&rsquo;agr\u00e9ment pour l&rsquo;audio \/ radio<\/p>\n<p>&nbsp;<\/p>\n<p>La campagne s&rsquo;est \u00e9galement montr\u00e9e <strong>tr\u00e8s incitative<\/strong> :<br \/>\n76% d&rsquo;intention de renseignement<\/p>\n<p>71 % d\u2019intention d\u2019achat<\/p>\n<p>74% de consid\u00e9ration pour un prochain voyage<\/p>\n<h5>Ces r\u00e9sultats confirment une conviction forte : aujourd\u2019hui, l\u2019enjeu n\u2019est plus d&rsquo;additionner des points de contact, mais de concevoir des dispositifs compl\u00e9mentaires, simples \u00e0 activer et surtout mesurables.<\/h5>","protected":false},"excerpt":{"rendered":"<p>L\u2019efficacit\u00e9 publicitaire ne tient pas seulement \u00e0 la pr\u00e9sence d&rsquo;une campagne sur plusieurs m\u00e9dias. Elle tient surtout \u00e0 leur capacit\u00e9 \u00e0 bien fonctionner ensemble. &nbsp; &nbsp; C\u2019est pr\u00e9cis\u00e9ment ce que mettent en lumi\u00e8re les enseignements [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":83995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-83994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | L\u2019\u00e9tude AdScore iligo confirme la puissance d\u2019un dispositif DOOH et audio synchronis\u00e9<\/title>\n<meta name=\"description\" content=\"L\u2019efficacit\u00e9 publicitaire ne tient pas seulement \u00e0 la pr\u00e9sence d&#039;une campagne sur plusieurs m\u00e9dias. 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