{"id":84059,"date":"2026-05-06T17:14:14","date_gmt":"2026-05-06T15:14:14","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=84059"},"modified":"2026-05-06T17:51:22","modified_gmt":"2026-05-06T15:51:22","slug":"coupe-du-monde-2026","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/coupe-du-monde-2026\/","title":{"rendered":"La Coupe du Monde 2026 red\u00e9finira prochainement les habitudes des fran\u00e7ais"},"content":{"rendered":"<p><strong><em>Cityz Media a publi\u00e9 sa 12\u00e8me \u00e9dition du Cityz Summer, barom\u00e8tre r\u00e9alis\u00e9 en collaboration avec l\u2019institut iligo. Cette \u00e9tude annuelle pr\u00e9sente les grandes tendances de la p\u00e9riode estivale et cette ann\u00e9e, un \u00e9v\u00e9nement d\u2019une grande ampleur rythmera l\u2019\u00e9t\u00e9 des fran\u00e7ais, voire du monde entier : la coupe du monde de fooball.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>La Coupe du Monde repr\u00e9sente une v\u00e9ritable aubaine pour les marques, en offrant un contexte de forte attention et d\u2019engagement collectif. Dans ce moment o\u00f9 les audiences sont massives et particuli\u00e8rement r\u00e9ceptives, les dispositifs de communication gagnent en efficacit\u00e9, notamment la t\u00e9l\u00e9vision, principal canal de diffusion pour suivre cet \u00e9v\u00e9nement.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00c0 l\u2019approche de la Coupe du Monde, l\u2019engouement se confirme chez les jeunes adultes : <strong data-start=\"180\" data-end=\"255\">60% des 18-34 ans d\u00e9clarent avoir l\u2019intention de suivre la comp\u00e9tition<\/strong>, avec une mobilisation encore plus marqu\u00e9e chez les <strong>hommes<\/strong> (<strong>64%)<\/strong> et les <strong>Franciliens<\/strong> (<strong>61%<\/strong>). Un int\u00e9r\u00eat qui souligne l\u2019importance de cet \u00e9v\u00e9nement aupr\u00e8s des publics urbains.<\/p>\n<p>&nbsp;<\/p>\n<p>C\u00f4t\u00e9 usages, <strong data-start=\"445\" data-end=\"514\">la t\u00e9l\u00e9vision s\u2019impose tr\u00e8s largement comme le canal de r\u00e9f\u00e9rence<\/strong>, pl\u00e9biscit\u00e9e par <strong data-start=\"532\" data-end=\"555\">94% des r\u00e9pondants<\/strong> pour vivre les matchs. Elle devance nettement les autres supports, m\u00eame si le digital conserve un r\u00f4le compl\u00e9mentaire : <strong data-start=\"676\" data-end=\"705\">37% passent par Internet<\/strong>, <strong data-start=\"707\" data-end=\"739\">27% par les r\u00e9seaux sociaux<\/strong> et <strong data-start=\"743\" data-end=\"765\">25% par la presse<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Ces r\u00e9sultats confirment que, malgr\u00e9 la mont\u00e9e du digital, <strong data-start=\"827\" data-end=\"903\">les grands \u00e9v\u00e9nements sportifs restent avant tout des moments collectifs<\/strong>, v\u00e9cus en priorit\u00e9 <strong>devant la t\u00e9l\u00e9vision<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Ainsi, les campagnes TV s\u2019inscrivent pleinement dans l\u2019exp\u00e9rience v\u00e9cue par les Fran\u00e7ais, maximisant m\u00e9morisation et affinit\u00e9 avec les marques.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pour plus d&rsquo;informations, consultez le post de Cityz Media <a href=\"https:\/\/www.linkedin.com\/posts\/cdm-ugcPost-7447300304469069827-1dJ4?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAFQX9WMBEcwa4CYOdyCosuNCUhlQ6NHcs5o\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>*Cette image a \u00e9t\u00e9 modifi\u00e9 \u00e0 l&rsquo;aide d&rsquo;une intelligence artificielle.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cityz Media a publi\u00e9 sa 12\u00e8me \u00e9dition du Cityz Summer, barom\u00e8tre r\u00e9alis\u00e9 en collaboration avec l\u2019institut iligo. Cette \u00e9tude annuelle pr\u00e9sente les grandes tendances de la p\u00e9riode estivale et cette ann\u00e9e, un \u00e9v\u00e9nement d\u2019une grande [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":84076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-84059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | La Coupe du Monde 2026 red\u00e9finira prochainement les habitudes des fran\u00e7ais<\/title>\n<meta name=\"description\" content=\"Cityz Media a publi\u00e9 sa 12\u00e8me \u00e9dition du Cityz Summer, barom\u00e8tre r\u00e9alis\u00e9 en collaboration avec l\u2019institut iligo. 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