{"id":84377,"date":"2026-06-02T18:21:53","date_gmt":"2026-06-02T16:21:53","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=84377"},"modified":"2026-06-03T09:47:03","modified_gmt":"2026-06-03T07:47:03","slug":"1-3-des-franciliens-partiront-en-vacances-en-train-cet-ete","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/1-3-des-franciliens-partiront-en-vacances-en-train-cet-ete\/","title":{"rendered":"1\/3 des Franciliens partiront en vacances en train cet \u00e9t\u00e9"},"content":{"rendered":"<h3 style=\"text-align: center;\"><strong>Progression versus 2025\u00a0: 1\/3 des Franciliens partiront en vacances en train cet \u00e9t\u00e9 <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>Le train en progression pour les d\u00e9parts en vacances d\u2019\u00e9t\u00e9 des Franciliens<\/strong><\/h4>\n<p>Prix du carburant et conscience \u00e9cologique font que le train sera plus utilis\u00e9 cet \u00e9t\u00e9 2026 par rapport \u00e0 2025 : 1 Francilien sur 3 pr\u00e9voit en effet de prendre le train pour partir en vacances cet \u00e9t\u00e9, soit +2 points par rapport \u00e0 2025.<\/p>\n<p>&nbsp;<\/p>\n<p>En 2025, la SNCF annon\u00e7ait que 25 millions de voyageurs avaient emprunt\u00e9 le train (+2,4 % vs 2024) et que 1 TGV sur 3 circulait complet. 2026 devrait ainsi de nouveau enregistrer une hausse de la fr\u00e9quentation.<\/p>\n<p>&nbsp;<\/p>\n<p>Anticipant cette tendance, la SNCF a propos\u00e9 \u00e0 la vente les billets de juillet \u00e0 d\u00e9cembre d\u00e8s le mois de mars, t\u00e9moignant de l&rsquo;importance croissante de l&rsquo;anticipation des r\u00e9servations sur les p\u00e9riodes de forte affluence.<\/p>\n<p>&nbsp;<\/p>\n<p>Ces progressions de l\u2019utilisation du train pour les d\u00e9parts estivaux s&rsquo;inscrivent dans une tendance de fond\u00a0: une hausse des passagers TGV, confirmant l&rsquo;attractivit\u00e9 du train pour les d\u00e9placements longue distance en France. Entre confort, rapidit\u00e9 et faible empreinte carbone, le rail appara\u00eet d\u00e9sormais comme un choix de plus en plus naturel pour les Fran\u00e7ais au moment de pr\u00e9parer leurs vacances.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>L\u2019intermodalit\u00e9 devient la norme <\/strong><\/h4>\n<p>Les vacances d\u2019\u00e9t\u00e9 des Franciliens seront ainsi plus \u00e9cologiques, d\u2019autant qu\u2019ils privil\u00e9gient massivement l\u2019intermodalit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Notre \u00e9tude r\u00e9alis\u00e9e pour MEDIATRANSPORTS montre que le parcours voyageur commence avant l\u2019embarquement en gare : 87% des futurs voyageurs rejoindront leur gare gr\u00e2ce aux transports en commun du quotidien (m\u00e9tro, RER, bus ou tramway).<\/p>\n<p>&nbsp;<\/p>\n<p>Les r\u00e9seaux urbains jouent ainsi un r\u00f4le cl\u00e9 dans les d\u00e9placements longue distance, multipliant les occasions d\u2019interaction du d\u00e9part de son domicile \u00e0 l\u2019arriv\u00e9e \u00e0 sa destination de vacances.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>De la donn\u00e9e \u00e0 la strat\u00e9gie<\/strong><\/h4>\n<p>Pour les acteurs de la mobilit\u00e9 comme pour les marques, comprendre la mobilit\u00e9 et son \u00e9volution implique donc d\u2019observer l\u2019ensemble des parcours de mobilit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019enjeu pour les acteurs de la mobilit\u00e9, op\u00e9rateurs de transport, r\u00e9gies ou annonceurs est alors de comprendre o\u00f9 se situent les points de friction, les moments d\u2019attention, comment les usages \u00e9voluent selon les modes emprunt\u00e9s et quels environnements concentrent les flux les plus importants.<\/p>\n<p>&nbsp;<\/p>\n<p>Le r\u00f4le d\u2019iligo est pr\u00e9cis\u00e9ment d\u2019identifier les \u00e9volutions de comportements afin d\u2019aider nos clients \u00e0 adapter leurs strat\u00e9gies aux usages r\u00e9els des Fran\u00e7ais.<\/p>\n<p>&nbsp;<\/p>\n<h4>Methodologie de l&rsquo;\u00e9tude<\/h4>\n<ul>\n<li>Interviews r\u00e9alis\u00e9es sur CAWI (Computer-Assisted Web Interviewing)<\/li>\n<li>Terrain r\u00e9alis\u00e9 en avril 2026<\/li>\n<li>1511 Franciliens \u00e2g\u00e9s de 18 \u00e0 64 ans repr\u00e9sentatifs de la population fran\u00e7aise en termes de sexe, d\u2019\u00e2ge, de CSP et d\u2019UDA5<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Progression versus 2025\u00a0: 1\/3 des Franciliens partiront en vacances en train cet \u00e9t\u00e9 &nbsp; Le train en progression pour les d\u00e9parts en vacances d\u2019\u00e9t\u00e9 des Franciliens Prix du carburant et conscience \u00e9cologique font que le [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":84379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[],"class_list":["post-84377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | 1\/3 des Franciliens partiront en vacances en train cet \u00e9t\u00e9<\/title>\n<meta name=\"description\" content=\"Progression versus 2025\u00a0: 1\/3 des Franciliens partiront en vacances en train cet \u00e9t\u00e9 &nbsp; Le train en progression pour les d\u00e9parts en vacances d\u2019\u00e9t\u00e9 des\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/1-3-des-franciliens-partiront-en-vacances-en-train-cet-ete\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | 1\/3 des Franciliens partiront en vacances en train cet \u00e9t\u00e9\" \/>\n<meta property=\"og:description\" content=\"Progression versus 2025\u00a0: 1\/3 des Franciliens partiront en vacances en train cet \u00e9t\u00e9 &nbsp; 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