{"id":84960,"date":"2026-07-28T11:03:13","date_gmt":"2026-07-28T09:03:13","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=84960"},"modified":"2026-08-31T15:52:12","modified_gmt":"2026-08-31T13:52:12","slug":"iligo-x-srp-le-pouvoir-incremental-des-marques-publishers","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-x-srp-le-pouvoir-incremental-des-marques-publishers\/","title":{"rendered":"iligo X SRP : le pouvoir incr\u00e9mental des marques Publishers"},"content":{"rendered":"<h5 style=\"text-align: center;\">Le pouvoir incr\u00e9mental des marques Publishers : quel impact sur les marques annonceurs ?<\/h5>\n<p style=\"text-align: center;\">Quelle contribution \u00e0 la consid\u00e9ration et \u00e0 l\u2019intention pour les marques annonceurs ? Quel gain sur l\u2019impact m\u00e9moriel ?<\/p>\n<p>&nbsp;<\/p>\n<p>Pour y r\u00e9pondre, <strong>iligo et le SRP<\/strong> (Syndicat des R\u00e9gies Publishers) ont men\u00e9 une \u00e9tude consacr\u00e9e au<strong> pouvoir incr\u00e9mental des marques Publishers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019objectif : mesurer l\u2019apport et la compl\u00e9mentarit\u00e9 des marques Publishers dans les strat\u00e9gies et campagnes publicitaires.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Rendez-vous<\/strong><\/h4>\n<p>Le<strong> mardi 22 septembre 2026<\/strong> pour d\u00e9couvrir les principaux r\u00e9sultats de cette \u00e9tude et \u00e9changer autour du r\u00f4le des marques Publishers dans les strat\u00e9gies publicitaires.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>LIEN D\u2019INSCRIPTION<\/strong><\/h4>\n<p><strong>MARDI 22 SEPTEMBRE 8h30-10h \/\u00a0<\/strong>58 avenue \u00c9douard Vaillant, Boulogne-Billancourt (nouveaux locaux 366)<\/p>\n<p>&nbsp;<\/p>\n<p>Lien pour vous inscrire (soumis \u00e0 validation de la part du SRP)<\/p>\n<p><a id=\"menur2ar\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/website-93292.eventmaker.io\/registration\/6a5e3465d923ebd61cf4af69?force_new_registration=true\" href=\"https:\/\/website-93292.eventmaker.io\/registration\/6a5e3465d923ebd61cf4af69?force_new_registration=true\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Lien https:\/\/website-93292.eventmaker.io\/registration\/6a5e3465d923ebd61cf4af69?force_new_registration=tr\u2026\">https:\/\/website-93292.eventmaker.io\/registration\/6a5e3465d923ebd61cf4af69?force_new_registration=tr\u2026<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Le pouvoir incr\u00e9mental des marques Publishers : quel impact sur les marques annonceurs ? Quelle contribution \u00e0 la consid\u00e9ration et \u00e0 l\u2019intention pour les marques annonceurs ? Quel gain sur l\u2019impact m\u00e9moriel ? &nbsp; Pour [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":84967,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,663],"tags":[],"class_list":["post-84960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo X SRP : le pouvoir incr\u00e9mental des marques Publishers<\/title>\n<meta name=\"description\" content=\"Le pouvoir incr\u00e9mental des marques Publishers : quel impact sur les marques annonceurs ? 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