{"id":85346,"date":"2026-09-30T10:30:19","date_gmt":"2026-09-30T08:30:19","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=85346"},"modified":"2026-09-30T11:49:55","modified_gmt":"2026-09-30T09:49:55","slug":"iligo-castel-freres-etude-comprendre-evolution-usages-alcool-alternatives-no-low","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-castel-freres-etude-comprendre-evolution-usages-alcool-alternatives-no-low\/","title":{"rendered":"iligo supports Castel Fr\u00e8res in the evolution of wine, alcohol and no\/low consumption practices"},"content":{"rendered":"<p>Les habitudes de consommation \u00e9voluent, et avec elles le rapport des Fran\u00e7ais \u00e0 l\u2019alcool. Pour mieux comprendre ces transformations,<strong> iligo a accompagn\u00e9 Castel Fr\u00e8res dans une \u00e9tude men\u00e9e aupr\u00e8s de 4 000 consommateurs fran\u00e7ais majeurs de vins, de boissons alcoolis\u00e9es et non alcoolis\u00e9es.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Pour plus d&rsquo;information, cliquez sur <a href=\"https:\/\/lnkd.in\/p\/eRNJmh5V\">ce lien vers LinkedIn<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Dans ce post LinkedIn<\/strong>, un chiffre r\u00e9sume \u00e0 lui seul l\u2019ampleur du mouvement :<strong> \u00ab\u00a053 % des consommateurs fran\u00e7ais majeurs d\u00e9clarent avoir fait \u00e9voluer leur consommation d\u2019alcool ou de vin vers des boissons sans ou avec peu d\u2019alcool.\u00a0\u00bb<\/strong><\/p>\n<p>Pour autant, cette \u00e9volution ne traduit pas n\u00e9cessairement une rupture avec l\u2019alcool. Elle t\u00e9moigne davantage d\u2019une transformation des usages : une consommation moins fr\u00e9quente, plus choisie et davantage li\u00e9e au contexte. Les consommateurs semblent ainsi accorder une attention croissante au moment de consommation, \u00e0 la qualit\u00e9 du produit et, plus largement, \u00e0 l\u2019exp\u00e9rience associ\u00e9e.<\/p>\n<p style=\"text-align: left;\"><strong>Des usages qui se redessinent au-del\u00e0 des g\u00e9n\u00e9rations :\u00a0<\/strong><\/p>\n<p>L\u2019\u00e9tude montre \u00e9galement que cette \u00e9volution ne concerne pas uniquement les publics les plus jeunes. Elle traverse les diff\u00e9rents profils de consommateurs et invite \u00e0 repenser les occasions de consommation, entre mod\u00e9ration, recherche de plaisir et volont\u00e9 de disposer d\u2019alternatives adapt\u00e9es \u00e0 chaque moment.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Les habitudes de consommation \u00e9voluent, et avec elles le rapport des Fran\u00e7ais \u00e0 l\u2019alcool. Pour mieux comprendre ces transformations, iligo a accompagn\u00e9 Castel Fr\u00e8res dans une \u00e9tude men\u00e9e aupr\u00e8s de 4 000 consommateurs fran\u00e7ais majeurs [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":85347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,663],"tags":[],"class_list":["post-85346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo accompagne Castel Fr\u00e8res dans l\u2019\u00e9volution des usages du vin, de l\u2019alcool et du no\/low<\/title>\n<meta name=\"description\" content=\"Les habitudes de consommation \u00e9voluent, et avec elles le rapport des Fran\u00e7ais \u00e0 l\u2019alcool. Pour mieux comprendre ces transformations, iligo a accompagn\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-castel-freres-etude-comprendre-evolution-usages-alcool-alternatives-no-low\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | iligo accompagne Castel Fr\u00e8res dans l\u2019\u00e9volution des usages du vin, de l\u2019alcool et du no\/low\" \/>\n<meta property=\"og:description\" content=\"Les habitudes de consommation \u00e9voluent, et avec elles le rapport des Fran\u00e7ais \u00e0 l\u2019alcool. 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