{"id":85376,"date":"2026-10-09T16:11:17","date_gmt":"2026-10-09T14:11:17","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=85376"},"modified":"2026-10-16T16:11:46","modified_gmt":"2026-10-16T14:11:46","slug":"iligo-irep-forum-seo-geo-comprendre-nouveaux-usages-ia-2","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-irep-forum-seo-geo-comprendre-nouveaux-usages-ia-2\/","title":{"rendered":"iligo at the IREP Forum: From SEO to GEO, understanding the new uses of AI"},"content":{"rendered":"<h5 style=\"text-align: center;\">Comment les utilisateurs interrogent-ils les IA g\u00e9n\u00e9ratives ? Et qu\u2019est-ce que ces nouveaux r\u00e9flexes de recherche changent pour les marques ?<\/h5>\n<p>&nbsp;<\/p>\n<p>Le mardi 3 novembre, C\u00e9line Pasquier, COO d\u2019iligo, interviendra \u00e0 l\u2019occasion de l\u2019IREP Forum x Union des Marques, consacr\u00e9 au th\u00e8me \u00ab GEO, le nouveau paradigme : quels enjeux, quelles mesures ? \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Alors que les IA g\u00e9n\u00e9ratives transforment les habitudes de recherche, une question se pose pour les marques : comment adapter leur visibilit\u00e9 et leur communication \u00e0 ces nouvelles pratiques ?<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019intervention de C\u00e9line Pasquier portera sur le sujet : \u00ab Du SEO au GEO : qui prompte, pour quoi, comment et avec quel niveau d\u2019engagement ? \u00bb<\/p>\n<h4><strong>Rendez-vous<\/strong><\/h4>\n<p>Mardi 3 novembre 2026, de 8h30 \u00e0 12h30, IREP Forum x Union des Marques, Auditorium du Groupe Le Monde, Paris 13e<\/p>\n<h4><strong>LIEN D\u2019INSCRIPTION<\/strong><\/h4>\n<p><a href=\"https:\/\/pub4.activemailer.pro\/formulaire\/674-tWakA2gYez\">https:\/\/pub4.activemailer.pro\/formulaire\/674-tWakA2gYez\/4708550\/ijNiXvBdcVFb0df<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Comment les utilisateurs interrogent-ils les IA g\u00e9n\u00e9ratives ? Et qu\u2019est-ce que ces nouveaux r\u00e9flexes de recherche changent pour les marques ? &nbsp; Le mardi 3 novembre, C\u00e9line Pasquier, COO d\u2019iligo, interviendra \u00e0 l\u2019occasion de l\u2019IREP [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":85402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,663],"tags":[],"class_list":["post-85376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo \u00e0 l\u2019IREP Forum : du SEO au GEO, comprendre les nouveaux usages de l\u2019IA<\/title>\n<meta name=\"description\" content=\"Comment les utilisateurs interrogent-ils les IA g\u00e9n\u00e9ratives ? 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