{"id":85388,"date":"2026-10-14T18:35:30","date_gmt":"2026-10-14T16:35:30","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=85388"},"modified":"2026-10-14T18:35:30","modified_gmt":"2026-10-14T16:35:30","slug":"iligo-quatrieme-pouvoir-qui-sont-les-lecteurs-medias-independants","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-quatrieme-pouvoir-qui-sont-les-lecteurs-medias-independants\/","title":{"rendered":"iligo x Fourth Estate: who are the real readers of independent media?"},"content":{"rendered":"<h4>What are their profiles, their reading habits, and their relationship to information?<\/h4>\n<p>Pour r\u00e9pondre \u00e0 ces questions, iligo a accompagn\u00e9 Quatri\u00e8me Pouvoir dans la r\u00e9alisation <strong>d\u2019une \u00e9tude in\u00e9dite consacr\u00e9e aux lecteurs des m\u00e9dias ind\u00e9pendants<\/strong>, baptis\u00e9s \u00ab les \u00e9clair\u00e9\u00b7es \u00bb. Men\u00e9e aupr\u00e8s de<strong> 514 personnes \u00e2g\u00e9es de 18 \u00e0 59 ans<\/strong>, cette enqu\u00eate dresse pour la premi\u00e8re fois le portrait de cette audience.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Les r\u00e9sultats bousculent les id\u00e9es re\u00e7ues.<\/strong> Loin du clich\u00e9 d\u2019une audience exclusivement parisienne et ais\u00e9e, <strong>79 % des lecteurs vivent hors d\u2019\u00cele-de-France<\/strong> et <strong>48 % sont employ\u00e9s ou ouvriers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019\u00e9tude r\u00e9v\u00e8le \u00e9galement un<strong> rapport actif et exigeant \u00e0 l\u2019information : 61 % tiennent tout \u00e0 fait \u00e0 se forger leur propre opinion<\/strong> et les lecteurs consultent en moyenne <strong>4,6 m\u00e9dias ind\u00e9pendants.<\/strong> Parmi eux, <strong>39 % sont des \u00ab Approfondisseurs \u00bb<\/strong>, qui croisent les sources et lisent en moyenne<strong> 5,2 m\u00e9dias ind\u00e9pendants.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Cette derni\u00e8re cible offre une opportunit\u00e9 de valorisation de l\u2019information dans une \u00e8re o\u00f9 l\u2019information est transform\u00e9e et d\u00e9form\u00e9e par diff\u00e9rents acteurs mais aussi depuis quelques ann\u00e9es par l\u2019intelligence artificielle.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour acc\u00e9der aux r\u00e9sultats de l\u2019\u00e9tude, <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/10\/CP-4e-Pouvoir.pdf\">cliquez ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quels sont leurs profils, leurs habitudes de lecture et leur rapport \u00e0 l\u2019information ? Pour r\u00e9pondre \u00e0 ces questions, iligo a accompagn\u00e9 Quatri\u00e8me Pouvoir dans la r\u00e9alisation d\u2019une \u00e9tude in\u00e9dite consacr\u00e9e aux lecteurs des m\u00e9dias [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":85392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,663],"tags":[],"class_list":["post-85388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo x Quatri\u00e8me Pouvoir : qui sont vraiment les lecteurs des m\u00e9dias ind\u00e9pendants ?<\/title>\n<meta name=\"description\" content=\"Quels sont leurs profils, leurs habitudes de lecture et leur rapport \u00e0 l\u2019information ? 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