Details
- Agency : BETC Paris
- Place : France + World wilde
AiMEN
By Canal +
Details
Advertiser
Objective / insight
- Promote the role of Pius XIII, a modern yet ultra conservative pope played by Jude Law in the new series created by Canal +
Implemented strategy
- What would be more modern than a pope who expresses himself on social networks.
- The agency worked on the creation of AiMEN, an artificial intelligence program according to the image of the Pope.
- Pius XIII could therefore express himself in real time on social networks.
- It responds to users in a contextualized way by quoting verses from the bible
Technology implemented
- The artificial intelligence program Watson of IBM could memorize more than 39,000 verses of the Bible.
- This database was subsequently crossed with semantic recognition on the social networks
Result
- 1 millions replies
- 4 millions people reached
