Bravo tango brain training

Details
  • Agency : 360i
  • Place : United States
Advertiser
  • National Geographic,  an American digital cable and satellite television network
Objective / insight

 

  • For many soldiers, the transition home comes with unfamiliar stresses, conflicts, and situations – and a scarcity of accessible resources to handle them
  • By bringing mental health care into veterans’ homes, we can minimize the stigma, expenses, and inaccessibility surrounding it, helping as many veterans as possible to either take that first step into mental self-care or supplement their current mental health treatment
  • National Geographic, in a partnership with Google and former Air Force Psychologist, designed a new tool in the effort to enhance mental health support for America’s veteran community
Implemented strategy

 

  • The team created Bravo Tango, the world’s first mental health-focused voice-activated app made specifically for veterans
  • After asking, « OK, Google, talk to Bravo Tango, » users can begin talking to the app. Beside the conversation, this app includes exercises as breathing and focus, grounding and visualization, and even interpersonal connection and muscle relaxation
  • This mobile application is accessible on any Android, Google Home, or iPhone with Google Assistant
Technology implemented

 

  • Empowered by Google machine learning, the voice recognition of Bravo Tango can recognizes more than 40 moods, including anger, loneliness, anxiety, disappointment, regret, sadness, fatigue, fear, and insomnia
  • When users tell it, « I’m feeling lonely » or « I’m in pain, » it will respond accordingly and bring up an appropriate exercise based on the real-time conversation
Results

 

  • 405m estimated earned media impressions
  • 10k+ new users since launch
  • 10min average session length first month after launch
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