• Agency : R/GA USA
  • Place : USA
  •, an American online retailer known for saving people money
Objective / insight
  • Every year when the holidays roll around, people struggle to find the perfect gift for their loved ones which often results in overspending
  • So wanted to leverage social media on the holiday season, by calculating for people the right amount of money to spend on gifts, to create an awareness campaign for its online e-commerce website


Implemented strategy
  • Teamed up with Facebook, launched “CARECULATOR”, an integrated Facebook tool that can help users determine how much money they should spend on each of their friends this year
  • Then in the same interface, generates unique gifts that can be purchases for less at in the determined price range
Technology implemented


  • By using Facebook connect, the tool pulled in Facebook data
  • Then it scans users’ friends socials posts and engagement
  • An algorithm is run base on how much they like, comment and react to the user on Facebook
  • Over 200,000 conversations on social media
  • 100 million earned media impressions
  • Picked up by major media on over 30 TV news broadcasts across the United States
Recent Post

Pocket Patrol

by Samsung Australia
Read More

Ai Buddy

by Vidax Center
Read More

Chat Yourself

by Italia Longeva
Read More