Careculator

Details
  • Agency : R/GA USA
  • Place : USA
Advertiser
  • Jet.com, an American online retailer known for saving people money
Objective / insight
  • Every year when the holidays roll around, people struggle to find the perfect gift for their loved ones which often results in overspending
  • So Jet.com wanted to leverage social media on the holiday season, by calculating for people the right amount of money to spend on gifts, to create an awareness campaign for its online e-commerce website

 

Implemented strategy
  • Teamed up with Facebook, Jet.com launched “CARECULATOR”, an integrated Facebook tool that can help users determine how much money they should spend on each of their friends this year
  • Then in the same interface, Jet.com generates unique gifts that can be purchases for less at Jet.com in the determined price range
Technology implemented

 

  • By using Facebook connect, the tool pulled in Facebook data
  • Then it scans users’ friends socials posts and engagement
  • An algorithm is run base on how much they like, comment and react to the user on Facebook
Results
  • Over 200,000 conversations on social media
  • 100 million earned media impressions
  • Picked up by major media on over 30 TV news broadcasts across the United States
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