Oui.sncf, with the help of ADventori, set up a new strategy for its campaign in order to promte its large number of destinations. It is a one-to-one strategy which delivers personalized messages within an ad based on the location of the consumer as well as 1st party data (journeys, dates, prices).
By Rosenstiel School of Marine and Atmospheric Science - University of Miami
The world’s largest hurricane simulator has been launched in Florida. Operated by the University of Miami, the equipment, called Sustain – diminutive name for SUrge-STructure-Atmosphere INteraction facility – will better predict the power of this devastating weather phenomenon thanks to the accurate information it will provide. Hence, those predictions will allow both governments and authorities to prepare and to deal with them the best way possible.
During Argentina’s most recent economic crisis, small businesses were the first to bear the brunt. Renault Kangoo has a historical relationship with small companies. In this context of, Renault launched this campaign to show their most loyal clients the support and to generate engagement with the target by creating a branded platform where small companies can “plot” the new Renault Kangoo with their company’s logo and contact information for free. Then the advertising of Renault Kangoo will appear on mass media with the company’s logo and information on the image of vehicle.
By Hyundai Motor Group
Hearing-impaired people drive too, they are very careful and have extremely low accident rates. However, their problems still persist: they are too dependent on their sight and touch senses, and direction and different sounds may be misinterpreted while driving. Hyundai created “Quiet Taxi”, a car equipped with Audio-Tactile conversion and audio-visual conversion technology that can transform car horns, distance from obstacles and other external audio information into vibrations and LEDs lights on the steering wheel.
Petz launched the site Pet-commerce, which is the first site of e-commerce where dogs can buy things for themselves. The dog just needs to watch the products video, an artificial intelligence activated by facial recognition will tell, according to the position of dog’s ears, mouths and other signs, if the dog likes the product or not. The UI/UX of the site, as well as the products videos, have been adjusted to meet dogs’ vision and hearing frequency.
COPD (Chronic obstructive pulmonary disease) is one of the top three causes of death in China but only 7% of them are properly diagnosed. To raise the awareness and encourage people to do the self-check, GSK introduced “Breath of Life”, a program integrated into Wechat that allows to people to check their lung volume and to share it on social media. Inspired by the traditional Chinese ‘blowing-ink’ art, this program transforms users’ breath blew into smartphone’s microphone into soundwave, then via an algorithm, shows the soundwave in a more user-friendly and visualized way : an ink-tree.
By OVK / PEVR (Parents of Road Victims)
Texting and driving is dangerous but many people still do it because “it’s just a quick text/little post on Facebook or Snapchat”. OVK/PEVR wanted to show on how many meters people will be driving blind when typing a message. Teamed with Happiness Brussels, they launched a website that, by combining data from different map sources, can show people on Google Map the stretch of meters they will miss when typing a quick message, after they choose the road they usually drive on, the speed and the message they want to write.