MY LINE Powered by Google

By Ministry of Communications and Technology of Colombia

The Ministry of Communications & Technology of Colombia wanted equal information access across its country where 90% of the territory is still rural with low rate of penetration of internet. They came up with the project “My Line” to allow people to have access to information on the internet via a standard phone without internet connection, thanks to Google Assistant.

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BORDEAUX 2050 – The real taste of climate change

By The French Association of Journalists for the Environment (AJE)

The French Association of Journalists for the Environment gave a tangible experience of climate change to the world by simulating the taste of Bordeaux in 2050. The wine’s loss in refinement and elegance is supposed to spur people into taking ecological issues more seriously.

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JFK Unsilenced

By The Times

The Times has once again demonstrated its expertise in news coverage by recreating, thanks to an AI and sound engineering, the speech John Fitzgerald Kennedy was supposed to deliver in Dallas on the 22nd of March, 1963. 1 billion editorial reach was one of the many consequences of this marketing campaign

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CORRUPTION DETECTOR

By Reclame Aqui

Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption. By simply pointing a phone at a candidate, voters of the general elections in Brazil of 2018 can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. 

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YUKA

By YUKA

Yuka scans things you are eating to help you eat better, from the nutritional table to the list of ingredients and additives. The app tells you via a very simple color code the impact of the product on your health: excellent, good, mediocre or bad. For all products with a negative rating, Yuka recommends alternatives of similar products that are healthier.

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The Real Voice of Louis XIV

By Canal+

Canal+ decided to invite the Sun King himself to promote the final series of “Versailles”. They teamed with a group of historians and scientists worked for months on end, compiling data about the king, especially from his medical records. The data was then run through a voice simulation program and synthetic speech experts were able to recreate his voice. People now can even “talk” to him via a chatbot.

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The Taste of Love

By Lacta

Greek chocolate brand Lacta combined branded entertainment, data and creativity during the 2018’s Valentines day by releasing a movie in which an AI tried to understand what love is and by launching a website where internet users could post things about love, thus helping the AI to gain valuable insights. 50% of Greek Internet users visited that website.

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Vacation Matchmaker

By Tennessee Department of Tourist Development

In order to ease travel preparations and attract tourists, the Tennessee Department of Tourist Development suggests trips and activities according to one’s social media profile.

In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.

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Carfit Pulse

By Carfit

In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.

In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.

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