Greenpeace and the agency VMLY&R launched a campaign to make people aware about the changes that are going to happen on earth. For this, they used the famous game Grand Theft Auto and create a map where the city of Los Santos, well-known city of the game, is changed by the weather crisis. They invited the top fifty streamers in Brazil to promote this campaign and it resulted in a real success for the independent network.
In our everyday life, algorithms dictate our lives in cultural matters. Fnac has decided to do the opposite of this strategy and has set up an algorithm that advises us on contents we would never have thought of through its unrecommended algorithm. This « anti-personalization » campaign opens minds, feeds curiosity, and brings back to the forefront the freedom of cultural choices that Fnac advocates.
By University of California San Diego
Researchers at the University of California San Diego have developed a mobile application that will eventually detect neurological diseases and disorders such as Alzheimer’s disease, ADHD (Attention Deficit Hyperactivity Disorder) and many others, through pupillometric measurements.
By Duke University
Researchers at Duke University have created EyeSyn, a program that allows to reproduce human eye movements, a very useful data to develop virtual reality and augmented reality programs that will be used in the metaverse. This is done while respecting people’s privacy since the programs use virtual eyes data and not human’s. The advantage of this innovation is that it does not require a lot of time and money to recruit and analyze eye movement data from hundreds of human participants. This then allows small companies to integrate the metaverse using EyeSyn virtual eyes directly, instead of going through many humans.