Remote Cheerer

By Yamaha Corporaton

Yamaha Corporation has been testing an application to help sports fans to stay involved in sports’ game (we are mainly talking about football here) in this context of COVID-19, where it is forbidden to settle a sports game with an audience. Thanks to the Remote Cheer System, fans will be capable of sending their cheering and instant reaction to the players that will be able to hear them through speakers installed in stadiums. It will re-create an atmosphere of a match.

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Design your own Air Max

By Nike

After successful attempts from Nike to interact with their global consumers through AR experiences such as the “Graffiti Stones”, Nike made another try by partnering with AKQE in Japan to make a to-draw magazine so that Nike fans can create their own versions of Nike Air to be seen in the application.

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Let’s dance for a Whopper

By Burger King x Tiktok

Known for its atypical and particularly offensive communication towards its competition, the BK brand did it again, by partnering with TikTok to offer its community a way to order a cheaper Whopper while dancing.

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My new assistant

By Carrefour x Google

Carrefour and Google launched a new technology, allowing customers to spend less time online for the groceries shopping thanks to Google’s vocal assistant. The customer only has to dictate its shopping list to Google’s vocal assistant, which is going to fill its basket. Then, the customer only has to validate it and proceed with the payment.

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Our Lifesaver

By Volvo

To help victims of heart attack, Volvo decided to equip its vehicles with an AED and to connect it to the national emergency call system. This way Volvo’s drivers can help victims in allotted time before irreversible damages.

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#StayNoisy

By Bose

« Noise-O-Meter » developed by Wunderman Thomson Dubai, measures the ambient noises and converts it into discount coupons for the Bose noise cancelling headphones 700. This way people from United Arab Emirates can work from their home quietly during the pandemic.

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Meet your new dog !

By Pedigree

During the coronavirus pandemic, millions of people were forced to stay at home. The pet food brand Pedigree decided to support dogs’ adoptions by organizing virtual meetings through the Zoom solution between a would-be pet parent and puppies to facilitate adoptions. This way none the employees or the pet parents would take any risk.

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The comeback of Uber self-driving cars

By Uber

2 years after Uber suspended all its self-driving car tests following the fatal accident of a pedestrian, the brand resumes their tests in San Francisco s streets. Uber is using new technologies in order to improve the detection and the tracking of pedestrians as well as cyclists. The self-driving cars will cruise city streets during daylight hours, each staffed by two front-seat safety drivers. The main objective is to make those self-driving cars safer than before.

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3D printed bones

By Particle3D

Particle3D new technology allows surgeons to replace their patients destroyed or surgically removed bones by 3D patient-adapted bio-ink printed bones. Particle3D had worked in collaboration with surgeons to provide implants specifically adapted to each patient by using their personal CT (computed tomography) data. This improves the outcome for the patient as the implant provides exact anatomic repair as well as a reduction of time for the surgeon. Indeed, he doesn’t need to manually adjust implants during surgery.

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