SmartPlates

By AAMI

Young drivers are most at risk of being involved in an accident. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, weather, road and traffic conditions, and then provides comprehensive feedback on progress.

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Re : scam

By Netsafe

Designed by Netsafe, a New Zealand’s online safety organization, Re:scam is an AI chatbot designed to do the one thing you shouldn’t: reply to scams. By forwarding suspicious emails, the bot identifies scam and begins a never-ending conversation, so scammers waste their time instead of focusing on real targets. It’s capable of imitating multiple personalities and generate false account information.

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Hyper Court

By Nike

Nike took iconic street courts in Manila and used data and design to transform them into a basketball coaches. Painted with portraits based on actual NBA players by NYC well-known illustrator Arturo Torres, each court unlocks a hyper-personalised training program and sends training drills to players, streamed in a data-free way using Google technology. 

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The Good Vibes Project

By Sense International India

For deafblind people, neither Pro-tactile Sign Language nor Braille allows them to communicate with other people independently and remotely in this digital era. Therefore, Sense India created The Good Vibes App, the first, two-way communication tool for the deafblind, that harnesses the power of the smartphone to empower the deafblind community across the world.

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SelfieSTIX

By Mars New Zealand

Human love to take selfies, but dog don’t like it that much. To promote its product Pedigree DentaSTIX, Mars decided to win young dog owners by helping them to capture perfect dog selfies. The brand created SelfieSTIX, a smartphone accessory given away with products and supported by a smartphone application that analyzes dogs facial characteristics then puts funny filters on dog’s face.

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Little moments, bigger things

By Samsung

Samsung wants to make the Note8 a phone for everyone, so its campaigne has to reach for everyone in a personalized way. The brand used micro-segmentation to deliver sequentially hyper-relevant content such as video and social display based on customer’s behavior, interest, consumer journey, connecting data, creative, and media around a single client driven proposition in ways that could not be achieved by one big insight…

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Hearprint

By Cochlear

Many Australians suffer from hearing loss, it takes sufferers seven years on average to seek help. This delay leads to social isolation, loss of relationships, reduced quality of life, and an increased likelihood of depression and cognitive decline. Cochlear wants Australians to understand, identify and act on their hearing loss before it’s too late, by making hearing loss, which is an “invisible disability”, visible.

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Make It Metal

By Sony Music Entertainment

Heavy Metal fans are decreasing at a rate of 15% every year since 1999. Sony was about to launched a new album of the heavy metal band CROSSFAITH. They decided to engage this community which is becoming more and more niche by leverage what metal fans like to do at a metal concert – headbang – but in an innovative, personalized and digital way.

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The Canceller

By Reclame Aqui

Canceling a service is often one of the most frustrating tasks for a consumer, big corporations create all kinds of obstacles to make people quit trying. Reclame Aqui decided to counter their tactics. The Canceller is a bot that integrates the powerful artificial intelligence of IBM Watson with Google Cloud. The bot is capable of calling the companies’ call centers to ask for the cancelling and it will never give up until the service is cancelled!

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