create new services

Creation of new service for consumers to complement the core business of the brand

The Fire Performance

By Burger King

Burger King created a new AR campaign to give a special performance of the rapper Lil Yachty during the 2020 edition of the MTV VMA’s.

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R U OK? : A life-changing conversation!

By R U OK?

The non-profit organization “R U OK?” is using an interactive JC Decaux panel that works with voice recognition to create conversations in order to help people that have been struggling with loneliness and other mental problems.

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Video Shopping with Google

By Google

Google is testing a new mobile video-platform for the consumers to help them discover, evaluate and buy products through 90-minute videos from influencers already present on YouTube.

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Gucci dresses our feet

By Snapchat

Snapchat has partnered with the luxury brand Gucci in its first sponsor campaign since the launch of its new augmented-reality feature. It allows Snapchat users to try 4 pairs of shoes from Gucci through the app.

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Remote Cheerer

By Yamaha Corporaton

Yamaha Corporation has been testing an application to help sports fans to stay involved in sports’ game (we are mainly talking about football here) in this context of COVID-19, where it is forbidden to settle a sports game with an audience. Thanks to the Remote Cheer System, fans will be capable of sending their cheering and instant reaction to the players that will be able to hear them through speakers installed in stadiums. It will re-create an atmosphere of a match.

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My new assistant

By Carrefour x Google

Carrefour and Google launched a new technology, allowing customers to spend less time online for the groceries shopping thanks to Google’s vocal assistant. The customer only has to dictate its shopping list to Google’s vocal assistant, which is going to fill its basket. Then, the customer only has to validate it and proceed with the payment.

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Our Lifesaver

By Volvo

To help victims of heart attack, Volvo decided to equip its vehicles with an AED and to connect it to the national emergency call system. This way Volvo’s drivers can help victims in allotted time before irreversible damages.

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Social Tools

By Black et Decker

For Black & Decker, the manufacturer of housing and gardening tools, a great challenge in nowadays’ German market is that its products are available in fewer and fewer traditional stores. In another hand, more and more DIY amateurs are sharing their tools online. The brand decided to digitalize its image to seduce this young community by making a virtual smart cupboard of tools which allows users to borrow, reserve and exchange tools.

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Destination Pride

By PFLAG Canada

Every day in the US, more than 4,000 students drop out of school and thousands of kids miss school because they lack clean clothes. The Care Counts project involved installing washing machines in schools in order to reduce the rate of absenteeism of at-risk student in the classroom. For this, each student had an identifier linked to his name to correlate with their current presence.

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