Creation of an unusual advertising and service system. Use of data to design experiences with the brand More interactive, attractive, enriching, entertaining and better adapted to the customer journey.
In China, young adults always bring gifts to their elder family members when they go back to hometown during the holiday of Chinese New Year. However, most Chinese prefer « healthy and practical » gifts such as foods, electronics or cosmetics, and clothing is not at the top of the gift list. Uniqlo wanted to remind Chinese people that clothes could also be a relevant part of the holiday, by using location-based coupons and AI powered Wechat campaign to send them gift recommendations with one-click order button.
By Black et Decker
For Black & Decker, the manufacturer of housing and gardening tools, a great challenge in nowadays’ German market is that its products are available in fewer and fewer traditional stores. In another hand, more and more DIY amateurs are sharing their tools online. The brand decided to digitalize its image to seduce this young community by making a virtual smart cupboard of tools which allows users to borrow, reserve and exchange tools.
Nike took iconic street courts in Manila and used data and design to transform them into a basketball coaches. Painted with portraits based on actual NBA players by NYC well-known illustrator Arturo Torres, each court unlocks a hyper-personalised training program and sends training drills to players, streamed in a data-free way using Google technology.
By Mars New Zealand
Human love to take selfies, but dog don’t like it that much. To promote its product Pedigree DentaSTIX, Mars decided to win young dog owners by helping them to capture perfect dog selfies. The brand created SelfieSTIX, a smartphone accessory given away with products and supported by a smartphone application that analyzes dogs facial characteristics then puts funny filters on dog’s face.
Samsung wants to make the Note8 a phone for everyone, so its campaigne has to reach for everyone in a personalized way. The brand used micro-segmentation to deliver sequentially hyper-relevant content such as video and social display based on customer’s behavior, interest, consumer journey, connecting data, creative, and media around a single client driven proposition in ways that could not be achieved by one big insight…
By Sony Music Entertainment
Heavy Metal fans are decreasing at a rate of 15% every year since 1999. Sony was about to launched a new album of the heavy metal band CROSSFAITH. They decided to engage this community which is becoming more and more niche by leverage what metal fans like to do at a metal concert – headbang – but in an innovative, personalized and digital way.
By Burger King
In our days where people are surrounded by advertising, getting audiences to listen & engage with a TVC is a struggle. However, voice search through smart devices like Google Home is seriously disrupting the ad world. And those voice activated devices are gaining adoption within US House-holds, with many keeping these devices in their living rooms near their TVs. Burger King saw the chance to win people’s attention back to their TVC by “hacking” those smart devices.
By Louvre Abu Dhabi
Museum culture is not part of UAE culture. The museum of Louvre Abu Dhabi wanted to show local people that that art and museums are not boring. Almost 12,000 people commute every day between Dubai and Abu Dhabi by taking the highway, listening to radios but without much to look at. Louvre Abu Dhabi decided to merge highway outdoor billboards with radios into a new experience of museum visiting.
By VIA Rial
In Canada the car is the fastest option when the road conditions are ideal. But when traffic and bad weather get in the way, the train becomes the best solution. However, because of their unconditional love of cars, drivers tend to be overly optimistic about how long it actually takes to get somewhere by car, failing to factor real-time road conditions into their calculations. VIA Rail wanted to remind those drivers of the convenience of rail transport by sending them real-time message based on their traffic situation.