Creation of an unusual advertising and service system. Use of data to design experiences with the brand More interactive, attractive, enriching, entertaining and better adapted to the customer journey.
In our everyday life, algorithms dictate our lives in cultural matters. Fnac has decided to do the opposite of this strategy and has set up an algorithm that advises us on contents we would never have thought of through its unrecommended algorithm. This « anti-personalization » campaign opens minds, feeds curiosity, and brings back to the forefront the freedom of cultural choices that Fnac advocates.
By Duke University
Researchers at Duke University have created EyeSyn, a program that allows to reproduce human eye movements, a very useful data to develop virtual reality and augmented reality programs that will be used in the metaverse. This is done while respecting people’s privacy since the programs use virtual eyes data and not human’s. The advantage of this innovation is that it does not require a lot of time and money to recruit and analyze eye movement data from hundreds of human participants. This then allows small companies to integrate the metaverse using EyeSyn virtual eyes directly, instead of going through many humans.
By Dilly Socks
To get 2 pairs for 1, the company Dilly Socks launched the #DillyGallopChallenge on TikTok, which consists of recording yourself galloping like a horse with socks on hands and feet. An original way to promote the new collection of socks of the brand.