enhance the brand experience

Creation of an unusual advertising and service system. Use of data to design experiences with the brand More interactive, attractive, enriching, entertaining and better adapted to the customer journey.

Simulated Human Eye Movement in Metaverse

By Duke University

Researchers at Duke University have created EyeSyn, a program that allows to reproduce human eye movements, a very useful data to develop virtual reality and augmented reality programs that will be used in the metaverse. This is done while respecting people’s privacy since the programs use virtual eyes data and not human’s. The advantage of this innovation is that it does not require a lot of time and money to recruit and analyze eye movement data from hundreds of human participants. This then allows small companies to integrate the metaverse using EyeSyn virtual eyes directly, instead of going through many humans.

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META, A NEW WOLRD

By Meta

Facebook changes its name to Meta, a new world where you can connect, learn, or even play. This universe will be in 3D or projected into the real world via holograms.

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UBER EAT DELIVERY BY BATMOBILE

By Uber Eat / KFC

You are not dreaming, you can order a meal from KFC and Uber Eat will delivered you with an emblematic car such as Batmobile, the Aston Martin DB5 or the Ecto-1 !

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THE PACKET ROLLER

By Heinz

To avoid as much as possible the waste of sauce packets to season dishes, Heinz proposes a solution: The Packet Roller.

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XIAOMI SMART GLASSES

By Xiaomi

To compete in the smart glasses market, Xiaomi decided to extend its business by creating full independent glasses of your phone, called Xiaomi Smart Glasses

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THE NEW NETFLIX OFFER

By Netflix

Mobile videos games? This is the new Netflix offer. Currently, this new functionality is tested in Poland with two Stranger Things games.

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DISCOVER BMW VIRTUAL VIEWER

By BMW

To discover in an innovative way BMW car, the group launch BMW Virtual Viewer, a tool using Augmented Reality to see a range of Plug in Hybrid vehicles.

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THE ORIGINAL CHALLENGE OF DILLY SOCKS

By Dilly Socks

To get 2 pairs for 1, the company Dilly Socks launched the #DillyGallopChallenge on TikTok, which consists of recording yourself galloping like a horse with socks on hands and feet. An original way to promote the new collection of socks of the brand.

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A CRUMB OF NEWSTALGIA FROM PIZZA HUT

By Pizza Hut

Pizza Hut unveiled a campaign based on the idea of « Newstalgia, » giving the brand’s classic features a fresh twist. Based on the augmented reality, it will be possible for you to play ‘Pac-Man’ on the pizza boxes.

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