Creation of an unusual advertising and service system. Use of data to design experiences with the brand More interactive, attractive, enriching, entertaining and better adapted to the customer journey.
By Dilly Socks
To get 2 pairs for 1, the company Dilly Socks launched the #DillyGallopChallenge on TikTok, which consists of recording yourself galloping like a horse with socks on hands and feet. An original way to promote the new collection of socks of the brand.
People can purchase a Cadbury Easter egg and select a ‘hiding spot’ on the map to leave the virtual egg for their recipient to find during the virtual Easter. Since the search is entirely virtual, no one is encouraged to go out and physically find the eggs.