enhance the brand experience

Burger King created a new AR campaign to give a special performance of the rapper Lil Yachty during the 2020 edition of the MTV VMA’s.

The non-profit organization “R U OK?” is using an interactive JC Decaux panel that works with voice recognition to create conversations in order to help people that have been struggling with loneliness and other mental problems.

Google is testing a new mobile video-platform for the consumers to help them discover, evaluate and buy products through 90-minute videos from influencers already present on YouTube.

Snapchat has partnered with the luxury brand Gucci in its first sponsor campaign since the launch of its new augmented-reality feature. It allows Snapchat users to try 4 pairs of shoes from Gucci through the app.

After successful attempts from Nike to interact with their global consumers through AR experiences such as the “Graffiti Stones”, Nike made another try by partnering with AKQE in Japan to make a to-draw magazine so that Nike fans can create their own versions of Nike Air to be seen in the application.

Known for its atypical and particularly offensive communication towards its competition, the BK brand did it again, by partnering with TikTok to offer its community a way to order a cheaper Whopper while dancing.

During the coronavirus pandemic, millions of people were forced to stay at home. The pet food brand Pedigree decided to support dogs’ adoptions by organizing virtual meetings through the Zoom solution between a would-be pet parent and puppies to facilitate adoptions. This way none the employees or the pet parents would take any risk.

Oui.sncf, with the help of ADventori, set up a new strategy for its campaign in order to promte its large number of destinations. It is a one-to-one strategy which delivers personalized messages within an ad based on the location of the consumer as well as 1st party data (journeys, dates, prices).

TF1 Pub, in partnership with the British start-up Mirriad, commercializes the In Video Adevrtising, which is a new technological solution that revolutionizes the traditional product placement. The solution allows brands to insert visual elements such as products, logos or posters directly in a TV content, for instance TV show or movie. On the contrary of the classical product placement, in video advertising technology is applied once the TV show is shot and edited.