Creation of an unusual advertising and service system. Use of data to design experiences with the brand More interactive, attractive, enriching, entertaining and better adapted to the customer journey.
After successful attempts from Nike to interact with their global consumers through AR experiences such as the “Graffiti Stones”, Nike made another try by partnering with AKQE in Japan to make a to-draw magazine so that Nike fans can create their own versions of Nike Air to be seen in the application.
During the coronavirus pandemic, millions of people were forced to stay at home. The pet food brand Pedigree decided to support dogs’ adoptions by organizing virtual meetings through the Zoom solution between a would-be pet parent and puppies to facilitate adoptions. This way none the employees or the pet parents would take any risk.
Oui.sncf, with the help of ADventori, set up a new strategy for its campaign in order to promte its large number of destinations. It is a one-to-one strategy which delivers personalized messages within an ad based on the location of the consumer as well as 1st party data (journeys, dates, prices).
By TF1 Pub / Mirriad
TF1 Pub, in partnership with the British start-up Mirriad, commercializes the In Video Adevrtising, which is a new technological solution that revolutionizes the traditional product placement. The solution allows brands to insert visual elements such as products, logos or posters directly in a TV content, for instance TV show or movie. On the contrary of the classical product placement, in video advertising technology is applied once the TV show is shot and edited.
During Argentina’s most recent economic crisis, small businesses were the first to bear the brunt. Renault Kangoo has a historical relationship with small companies. In this context of, Renault launched this campaign to show their most loyal clients the support and to generate engagement with the target by creating a branded platform where small companies can “plot” the new Renault Kangoo with their company’s logo and contact information for free. Then the advertising of Renault Kangoo will appear on mass media with the company’s logo and information on the image of vehicle.
By Mars, Inc. - Pedigree
The team united four of the biggest platforms for a completely unique user experience. Continuation rate was high : nearly all those opted to play Fetch across platforms chased the dog all the way across the internet until he reached the ball.