Creation of an unusual advertising and service system. Use of data to design experiences with the brand More interactive, attractive, enriching, entertaining and better adapted to the customer journey.
To modernize “You’re Not You When You’re Hungry” and also make price something worth following outside the store. Snickers created the Hungerithm. A hunger-algorithm that that monitored online mood and lowered SNICKERS® prices accordingly at every 7-Eleven in Australia. The angrier the Internet got, the cheaper SNICKERS® became.
By Canal +
AiMEN is an intelligence artificial just like Pius XIII, the main character of the series » the Young Pope “ by Canal+.
With AiMEN, Pius XIII can express himself in real time on the social networks and answer the users’ questions in a contextual way by quoting verses of the Bible.