enhance the brand experience

Every year when the holidays roll around, people struggle to find the perfect gift for their loved ones which often results in overspending. Jet.com teamed up with Facebook to create Careculator, a social tool that tells users how much to spend on friends and family based on how much they like, comment and react to you on Facebook.

The Gorillaz app not only enabled the band to draw consumers into their universe but also spurred the feeling of authentic experience, by offering to people worldwide the opportunity to be among the first to listen to their new album. As a consequence, the first sales week following the release of this new album has been the best in Gorillaz’ history.

The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. Sydney Opera House wanted to turned those Instagram photos into invitations to let more people see the inside of the building. Custom software using computer vision and geo-location helped the team to find photos of the building, then an on-site response team filmed and posted personalized video invites in real-time inviting users to #comeonin for unique experiences.

Chinese New Year is a hard time for homesick chefs who should work at restaurants thus cannot reunite with their families. With precision targeting based on their social, search and behavior data, Knorr reached to professional chefs emotionally on this occasion via Wechat to engage them with personalized interactive contents.

GREEN LIGHT RUN is an urban marathon race, where the runner doesn’t have to stop for any red light. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.

As sex is still a taboo topic in China, Durex wanted to offer a safe and confidential platform for users to discuss sex. They achieved this through a ChatBot on WeChat. Empowered by artificial intelligences as well as a database based on anonymous statistics and figures generated on Wechat H5 platform.

To modernize “You’re Not You When You’re Hungry” and also make price something worth following outside the store. Snickers created the Hungerithm. A hunger-algorithm that that monitored online mood and lowered SNICKERS® prices accordingly at every 7-Eleven in Australia. The angrier the Internet got, the cheaper SNICKERS® became.

LEGO reinvented the GPS experience for kids to create an immersive experience with the brand so that the children are not bored any more during the drive to LegoLand.

AiMEN is an intelligence artificial just like Pius XIII, the main character of the series  » the Young Pope “ by Canal+.
With AiMEN, Pius XIII can express himself in real time on the social networks and answer the users’ questions in a contextual way by quoting verses of the Bible.