Societal approach of the brand in the innovative solution design. Willingness to take care of all citizens regardless of their daily lives
COPD (Chronic obstructive pulmonary disease) is one of the top three causes of death in China but only 7% of them are properly diagnosed. To raise the awareness and encourage people to do the self-check, GSK introduced “Breath of Life”, a program integrated into Wechat that allows to people to check their lung volume and to share it on social media. Inspired by the traditional Chinese ‘blowing-ink’ art, this program transforms users’ breath blew into smartphone’s microphone into soundwave, then via an algorithm, shows the soundwave in a more user-friendly and visualized way : an ink-tree.
By OVK / PEVR (Parents of Road Victims)
Texting and driving is dangerous but many people still do it because “it’s just a quick text/little post on Facebook or Snapchat”. OVK/PEVR wanted to show on how many meters people will be driving blind when typing a message. Teamed with Happiness Brussels, they launched a website that, by combining data from different map sources, can show people on Google Map the stretch of meters they will miss when typing a quick message, after they choose the road they usually drive on, the speed and the message they want to write.
By Clear Channel
In response to research that named Stockholm’s population the most stressed in Sweden, Clear Channel has transformed Stockholm’s Metro into an emotion-triggered art exhibition, in a bid to combat commuter stress. The bespoke algorithm used for this installment analyzes dynamic, public data within Google searches, social media, news articles and travel traffic information to interpret if people feel sad, anxious, tired, stressed, irritated or afraid, then triggered artworks on digital billboards in response to emotions of people near the billboard.
By Historial de la Grande Guerre
“The Unknown Face” is a project conceived by the Historial de la Grande Guerre in Préronne, France, in order to memorialize the stories and faces of all those who have lost their lives in WWI, and to share the message of peace, by using this collection of portraits and new technologies. The team scanned over 30 000 portraits during the WWI then made them into an unique face, by using the algorithm.
By Alder Hey Children's Hospital
As the first hospital-wide patient experience app in the UK, Alder Play is revolutionizing patient care. Using gaming, chatbots and augmented reality, the app is a companion supporting young patients throughout their entire journey, reducing stress and anxiety along the way.
Young drivers are most at risk of being involved in an accident. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, weather, road and traffic conditions, and then provides comprehensive feedback on progress.
Designed by Netsafe, a New Zealand’s online safety organization, Re:scam is an AI chatbot designed to do the one thing you shouldn’t: reply to scams. By forwarding suspicious emails, the bot identifies scam and begins a never-ending conversation, so scammers waste their time instead of focusing on real targets. It’s capable of imitating multiple personalities and generate false account information.
By Sense International India
For deafblind people, neither Pro-tactile Sign Language nor Braille allows them to communicate with other people independently and remotely in this digital era. Therefore, Sense India created The Good Vibes App, the first, two-way communication tool for the deafblind, that harnesses the power of the smartphone to empower the deafblind community across the world.
Many Australians suffer from hearing loss, it takes sufferers seven years on average to seek help. This delay leads to social isolation, loss of relationships, reduced quality of life, and an increased likelihood of depression and cognitive decline. Cochlear wants Australians to understand, identify and act on their hearing loss before it’s too late, by making hearing loss, which is an “invisible disability”, visible.