improve people’s life

Societal approach of the brand in the innovative solution design. Willingness to take care of all citizens regardless of their daily lives


By Lay's

Lay’s Potato Chips has launched a Google Chrome extension that senses the sound of crunching chips (or crisps for our UK friends) and automatically turns subtitles on for the YouTube video you are watching.

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Our Dream

By Ikea

Every person’s overall health and well-being depends on their ability to sleep. The aim of the IKEA Unemme campaign was to inspire Finns to sleep better and pay attention to getting enough and good sleep. A good night’s sleep is the first step toward a better daily life.

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What did you order?

By EasyJet X Deliveroo

EasyJet has launched a home-delivery trolley service that will see the airline’s uniformed cabin crew wheel an in-flight trolley right up to customers’ doorsteps.

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Build To Give with LEGO


As part of the campaign #buildtogive, LEGO and We Are Social have constructed a 3D-Tree that has to be filled with ornaments created by fans, that will be given to children in need of play all around the world.

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Hum To Search

By Google

Google has created a new feature on their application in order to help people find a song by humming to their smartphone.

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Keep Living

By Memories

Memories has launched a new feature on its application that allows people to enter a message that can be read in no time by family and friends. The message behind it is to help people to regroup their most cherish memories somewhere safe to be consulted forever.

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R U OK? : A life-changing conversation!

By R U OK?

The non-profit organization “R U OK?” is using an interactive JC Decaux panel that works with voice recognition to create conversations in order to help people that have been struggling with loneliness and other mental problems.

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Our Lifesaver

By Volvo

To help victims of heart attack, Volvo decided to equip its vehicles with an AED and to connect it to the national emergency call system. This way Volvo’s drivers can help victims in allotted time before irreversible damages.

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By Bose

« Noise-O-Meter » developed by Wunderman Thomson Dubai, measures the ambient noises and converts it into discount coupons for the Bose noise cancelling headphones 700. This way people from United Arab Emirates can work from their home quietly during the pandemic.

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