Societal approach of the brand in the innovative solution design. Willingness to take care of all citizens regardless of their daily lives
2 years after Uber suspended all its self-driving car tests following the fatal accident of a pedestrian, the brand resumes their tests in San Francisco s streets. Uber is using new technologies in order to improve the detection and the tracking of pedestrians as well as cyclists. The self-driving cars will cruise city streets during daylight hours, each staffed by two front-seat safety drivers. The main objective is to make those self-driving cars safer than before.
Particle3D new technology allows surgeons to replace their patients destroyed or surgically removed bones by 3D patient-adapted bio-ink printed bones. Particle3D had worked in collaboration with surgeons to provide implants specifically adapted to each patient by using their personal CT (computed tomography) data. This improves the outcome for the patient as the implant provides exact anatomic repair as well as a reduction of time for the surgeon. Indeed, he doesn’t need to manually adjust implants during surgery.
By Rosenstiel School of Marine and Atmospheric Science - University of Miami
The world’s largest hurricane simulator has been launched in Florida. Operated by the University of Miami, the equipment, called Sustain – diminutive name for SUrge-STructure-Atmosphere INteraction facility – will better predict the power of this devastating weather phenomenon thanks to the accurate information it will provide. Hence, those predictions will allow both governments and authorities to prepare and to deal with them the best way possible.
During Argentina’s most recent economic crisis, small businesses were the first to bear the brunt. Renault Kangoo has a historical relationship with small companies. In this context of, Renault launched this campaign to show their most loyal clients the support and to generate engagement with the target by creating a branded platform where small companies can “plot” the new Renault Kangoo with their company’s logo and contact information for free. Then the advertising of Renault Kangoo will appear on mass media with the company’s logo and information on the image of vehicle.
By Hyundai Motor Group
Hearing-impaired people drive too, they are very careful and have extremely low accident rates. However, their problems still persist: they are too dependent on their sight and touch senses, and direction and different sounds may be misinterpreted while driving. Hyundai created “Quiet Taxi”, a car equipped with Audio-Tactile conversion and audio-visual conversion technology that can transform car horns, distance from obstacles and other external audio information into vibrations and LEDs lights on the steering wheel.
COPD (Chronic obstructive pulmonary disease) is one of the top three causes of death in China but only 7% of them are properly diagnosed. To raise the awareness and encourage people to do the self-check, GSK introduced “Breath of Life”, a program integrated into Wechat that allows to people to check their lung volume and to share it on social media. Inspired by the traditional Chinese ‘blowing-ink’ art, this program transforms users’ breath blew into smartphone’s microphone into soundwave, then via an algorithm, shows the soundwave in a more user-friendly and visualized way : an ink-tree.