Societal approach of the brand in the innovative solution design. Willingness to take care of all citizens regardless of their daily lives
By Jeju Tourism Organization
Jeju Tourism Organization launched a revolutionary navigation service that, rather than providing the quickest path to a location, provides the most attractive route. The program is aimed to assist visitors to South Korea’s beautiful Jeju Island in making the most of their visit.
By SOLO
The Mood Modifier from SOLO is a tool that allows you to change your mood. The first mobile app that senses emotions and selects customized music to help patients re-establish a sense of normalcy in their lives.
By Lay's
Lay’s Potato Chips has launched a Google Chrome extension that senses the sound of crunching chips (or crisps for our UK friends) and automatically turns subtitles on for the YouTube video you are watching.
By EasyJet X Deliveroo
EasyJet has launched a home-delivery trolley service that will see the airline’s uniformed cabin crew wheel an in-flight trolley right up to customers’ doorsteps.
By LEGO
As part of the campaign #buildtogive, LEGO and We Are Social have constructed a 3D-Tree that has to be filled with ornaments created by fans, that will be given to children in need of play all around the world.
By Google
Google has created a new feature on their application in order to help people find a song by humming to their smartphone.
By Memories
Memories has launched a new feature on its application that allows people to enter a message that can be read in no time by family and friends. The message behind it is to help people to regroup their most cherish memories somewhere safe to be consulted forever.
By R U OK?
The non-profit organization “R U OK?” is using an interactive JC Decaux panel that works with voice recognition to create conversations in order to help people that have been struggling with loneliness and other mental problems.