Societal approach of the brand in the innovative solution design. Willingness to take care of all citizens regardless of their daily lives
By Ford
Sleepy behavior while driving is the biggest cause of death among Brasilian truck drivers. Ford Truck wanted to find a solution to avoid sleepy behavior while drivers’ driving by integrating a safety device with real-time data collecting and algorithm into a cap, since statistics confirm that 82% of the truck drivers in Brazil wear caps on a daily routine.
By Whirlpool Corporation
Every day in the US, more than 4,000 students drop out of school and thousands of kids miss school because they lack clean clothes. The Care Counts project involved installing washing machines in schools in order to reduce the rate of absenteeism of at-risk student in the classroom. For this, each student had an identifier linked to his name to correlate with their current presence.
By ALS Association
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Most patients end up paralyzed in a wheelchair and forced to communicate via text-to-speech devices, typically with a default ‘computer’ voice. ALS Association wanted to change the way people live with ALS by giving sufferers the full use of their own authentic voices.
By Ministry of Communications and Technology of Colombia
The Ministry of Communications & Technology of Colombia wanted equal information access across its country where 90% of the territory is still rural with low rate of penetration of internet. They came up with the project “My Line” to allow people to have access to information on the internet via a standard phone without internet connection, thanks to Google Assistant.
By The French Association of Journalists for the Environment (AJE)
The French Association of Journalists for the Environment gave a tangible experience of climate change to the world by simulating the taste of Bordeaux in 2050. The wine’s loss in refinement and elegance is supposed to spur people into taking ecological issues more seriously.
By Reclame Aqui
Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption. By simply pointing a phone at a candidate, voters of the general elections in Brazil of 2018 can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person.
By YUKA
Yuka scans things you are eating to help you eat better, from the nutritional table to the list of ingredients and additives. The app tells you via a very simple color code the impact of the product on your health: excellent, good, mediocre or bad. For all products with a negative rating, Yuka recommends alternatives of similar products that are healthier.
By Carfit
In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.
In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.
By BETC Sao Paulo
In order to raise awareness about men frequently interrupting women during conversations, BETC Sao Paulo developed an app that analyses how many time female voices are being interrupted by male voices.