Societal approach of the brand in the innovative solution design. Willingness to take care of all citizens regardless of their daily lives
By Canadian Down Syndrome Society
When prospective parents learn their unborn child has Down syndrome, they often have only ten days to decide whether to proceed with the pregnancy or not. With such little time they inevitably turn to the internet for answers. Rather than leaving them to the wilds of Wikipedia and WebMD, Canadian Down Syndrome Society want people with Down syndrome to answer those questions themselves.
By Alcohol Anonymous
More and more Brazilian teenagers are getting close to alcohol, but don’t know how to talk to people about their alcoholic problem. Alcoholics Anonymous created a Facebook chatbot based on a data base of members’ testimodials, in order to talk with teenagers in a personalized way without any jugement, and to encourage them to ask for sober help.
Melanoma is the deadliest skin cancer but, ironically, also the easiest to treat with survival rate which can top 98%. The key of a successful treatment is spotting melanoma early. IBM Australia wanted to use Watson Smart Mirror to help skin cancer experts to detect melanoma sooner.
Alibaba holds the Chinese most used mobile payment Application Alipay and wanted to transform this giant user base into real carbon emission reduction. Alibaba created Ant Forest, an interface tracks purchases made through Alipay to award eco-friendly purchase by “green energy points” in the Ant Forest Program. After the green energy supplies reached 17.9KG, the virtual tree will turn into a real Haloxylon tree in the desert of Alashan desert of Inner Mongolia.
By Reclame Aqui
Reclame Aqui decided to expand its business to citizen-rights, exposing the nation’s new public enemy : corrupt politicians. They integrated their service into web browsers, search engines and social network. Corrupt politicians’ names are highlighted on the page and their corruption history would be listed by a single click.