Use of data to understand better waits and needs of the consumers to adpat advertising creation. Optimization of the mechanics bound to the collection of data, targeting and media buying
By Yamaha Corporaton
Yamaha Corporation has been testing an application to help sports fans to stay involved in sports’ game (we are mainly talking about football here) in this context of COVID-19, where it is forbidden to settle a sports game with an audience. Thanks to the Remote Cheer System, fans will be capable of sending their cheering and instant reaction to the players that will be able to hear them through speakers installed in stadiums. It will re-create an atmosphere of a match.
By Carrefour x Google
Carrefour and Google launched a new technology, allowing customers to spend less time online for the groceries shopping thanks to Google’s vocal assistant. The customer only has to dictate its shopping list to Google’s vocal assistant, which is going to fill its basket. Then, the customer only has to validate it and proceed with the payment.
During the coronavirus pandemic, millions of people were forced to stay at home. The pet food brand Pedigree decided to support dogs’ adoptions by organizing virtual meetings through the Zoom solution between a would-be pet parent and puppies to facilitate adoptions. This way none the employees or the pet parents would take any risk.