meet consumer’s needs

Use of data to understand better waits and needs of the consumers to adpat advertising creation. Optimization of the mechanics bound to the collection of data, targeting and media buying

THE SNACKING REVOLUTION

By Lay's

Lay’s Potato Chips has launched a Google Chrome extension that senses the sound of crunching chips (or crisps for our UK friends) and automatically turns subtitles on for the YouTube video you are watching.

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Transform into a wheel of cheese !

By Kellogs Company

Cheez-It created a college soccer game experience based on the activation of animated cheese wheels that has been placed on a stadium during the Cheez-it Bowl.

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The Impossible Tattoo

By T-Mobile Netherlands

T-Mobile has created a robot arm connected with 5G technology that can draw a tattoo, being controlled at distance by tattoo artist.

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Remote Cheerer

By Yamaha Corporaton

Yamaha Corporation has been testing an application to help sports fans to stay involved in sports’ game (we are mainly talking about football here) in this context of COVID-19, where it is forbidden to settle a sports game with an audience. Thanks to the Remote Cheer System, fans will be capable of sending their cheering and instant reaction to the players that will be able to hear them through speakers installed in stadiums. It will re-create an atmosphere of a match.

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My new assistant

By Carrefour x Google

Carrefour and Google launched a new technology, allowing customers to spend less time online for the groceries shopping thanks to Google’s vocal assistant. The customer only has to dictate its shopping list to Google’s vocal assistant, which is going to fill its basket. Then, the customer only has to validate it and proceed with the payment.

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Meet your new dog !

By Pedigree

During the coronavirus pandemic, millions of people were forced to stay at home. The pet food brand Pedigree decided to support dogs’ adoptions by organizing virtual meetings through the Zoom solution between a would-be pet parent and puppies to facilitate adoptions. This way none the employees or the pet parents would take any risk.

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The comeback of Uber self-driving cars

By Uber

2 years after Uber suspended all its self-driving car tests following the fatal accident of a pedestrian, the brand resumes their tests in San Francisco s streets. Uber is using new technologies in order to improve the detection and the tracking of pedestrians as well as cyclists. The self-driving cars will cruise city streets during daylight hours, each staffed by two front-seat safety drivers. The main objective is to make those self-driving cars safer than before.

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3D printed bones

By Particle3D

Particle3D new technology allows surgeons to replace their patients destroyed or surgically removed bones by 3D patient-adapted bio-ink printed bones. Particle3D had worked in collaboration with surgeons to provide implants specifically adapted to each patient by using their personal CT (computed tomography) data. This improves the outcome for the patient as the implant provides exact anatomic repair as well as a reduction of time for the surgeon. Indeed, he doesn’t need to manually adjust implants during surgery.

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Audience Planning

By Oui.sncf

Oui.sncf, with the help of ADventori, set up a new strategy for its campaign in order to promte its large number of destinations. It is a one-to-one strategy which delivers personalized messages within an ad based on the location of the consumer as well as 1st party data (journeys, dates, prices).

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