Use of data to understand better waits and needs of the consumers to adpat advertising creation. Optimization of the mechanics bound to the collection of data, targeting and media buying
Yuka scans things you are eating to help you eat better, from the nutritional table to the list of ingredients and additives. The app tells you via a very simple color code the impact of the product on your health: excellent, good, mediocre or bad. For all products with a negative rating, Yuka recommends alternatives of similar products that are healthier.
Every year when the holidays roll around, people struggle to find the perfect gift for their loved ones which often results in overspending. Jet.com teamed up with Facebook to create Careculator, a social tool that tells users how much to spend on friends and family based on how much they like, comment and react to you on Facebook.
Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data show that infrastructure often doesn’t meet local needs. People’s opinions on local needs fuel targeted campaigns, promoting loans for small businesses. Sberbank uses empty window fronts, billboards and geo-targeted online banners to ask locals’ opinions, offering algorithm-generated solutions. Local responses initiate an advertising campaign targeting suitable businesses.
By Des Co
Des & Co, one of more than 8000 Chinese manufacturers of jewelry in China wanted to stand out from the world of standardization and to provide customers with unique piece of jewelry when they’re having hard time choosing a special gift for lover. They launched CRAFTED BY HEART, a smartphone App that will detect user’s heartbeat then translate it into digital rendering of the ring. Different algoInrithm is used in order to ensure that no two pieces are alike and final products are produced by HD 3D printer.
To modernize “You’re Not You When You’re Hungry” and also make price something worth following outside the store. Snickers created the Hungerithm. A hunger-algorithm that that monitored online mood and lowered SNICKERS® prices accordingly at every 7-Eleven in Australia. The angrier the Internet got, the cheaper SNICKERS® became.