Use of data to understand better waits and needs of the consumers to adpat advertising creation. Optimization of the mechanics bound to the collection of data, targeting and media buying
By Redefine Meat
Redefine Meat is an Israeli start-up which creates 3D printed plant-based meat called New-Meat. New-Meat replicates the taste and texture of meat almost to perfection and is positioned as a credible future alternative to meat.
Finishes spilling its tea on its keyboard, Google found the solution and created “Gboard Teacup Version”, a cup-shaped keyboard.
By Harry Rosen
You cannot remember which shirts you have worn lately for your zoom meetings? Harry Rosen has found the greatest idea to your worries: all styles in one shirt, adopt the Green Screen Shirt!
Lay’s Potato Chips has launched a Google Chrome extension that senses the sound of crunching chips (or crisps for our UK friends) and automatically turns subtitles on for the YouTube video you are watching.
By Kellogs Company
Cheez-It created a college soccer game experience based on the activation of animated cheese wheels that has been placed on a stadium during the Cheez-it Bowl.
By T-Mobile Netherlands
T-Mobile has created a robot arm connected with 5G technology that can draw a tattoo, being controlled at distance by tattoo artist.
By Yamaha Corporaton
Yamaha Corporation has been testing an application to help sports fans to stay involved in sports’ game (we are mainly talking about football here) in this context of COVID-19, where it is forbidden to settle a sports game with an audience. Thanks to the Remote Cheer System, fans will be capable of sending their cheering and instant reaction to the players that will be able to hear them through speakers installed in stadiums. It will re-create an atmosphere of a match.
By Carrefour x Google
Carrefour and Google launched a new technology, allowing customers to spend less time online for the groceries shopping thanks to Google’s vocal assistant. The customer only has to dictate its shopping list to Google’s vocal assistant, which is going to fill its basket. Then, the customer only has to validate it and proceed with the payment.
During the coronavirus pandemic, millions of people were forced to stay at home. The pet food brand Pedigree decided to support dogs’ adoptions by organizing virtual meetings through the Zoom solution between a would-be pet parent and puppies to facilitate adoptions. This way none the employees or the pet parents would take any risk.