meet consumer’s needs

Use of data to understand better waits and needs of the consumers to adpat advertising creation. Optimization of the mechanics bound to the collection of data, targeting and media buying

THE FLIXONASE ALLERGY MONITOR

By GSK

1 in 4 Chinese people is suffering from nasal allergies. However, they simply attribute their allergies to air pollution, and ignore that weather conditions and allergens are causes of nasal allergies too. GSK decided to collaborate with MOJI Weather, the most used weather app in China, to create the Flixonase allergy monitor which indicates the real-time level of allergen, and to send geo-located coupons on high allergen days which encourage consumers to seek Flixonase nasal spray in nearby pharmacy then incentivize their purchase.

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The Unknown Face

By Historial de la Grande Guerre

“The Unknown Face” is a project conceived by the Historial de la Grande Guerre in Préronne, France, in order to memorialize the stories and faces of all those who have lost their lives in WWI, and to share the message of peace, by using this collection of portraits and new technologies. The team scanned over 30 000 portraits during the WWI then made them into an unique face, by using the algorithm.

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SmartPlates

By AAMI

Young drivers are most at risk of being involved in an accident. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, weather, road and traffic conditions, and then provides comprehensive feedback on progress.

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Re : scam

By Netsafe

Designed by Netsafe, a New Zealand’s online safety organization, Re:scam is an AI chatbot designed to do the one thing you shouldn’t: reply to scams. By forwarding suspicious emails, the bot identifies scam and begins a never-ending conversation, so scammers waste their time instead of focusing on real targets. It’s capable of imitating multiple personalities and generate false account information.

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SelfieSTIX

By Mars New Zealand

Human love to take selfies, but dog don’t like it that much. To promote its product Pedigree DentaSTIX, Mars decided to win young dog owners by helping them to capture perfect dog selfies. The brand created SelfieSTIX, a smartphone accessory given away with products and supported by a smartphone application that analyzes dogs facial characteristics then puts funny filters on dog’s face.

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The Canceller

By Reclame Aqui

Canceling a service is often one of the most frustrating tasks for a consumer, big corporations create all kinds of obstacles to make people quit trying. Reclame Aqui decided to counter their tactics. The Canceller is a bot that integrates the powerful artificial intelligence of IBM Watson with Google Cloud. The bot is capable of calling the companies’ call centers to ask for the cancelling and it will never give up until the service is cancelled!

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Destination Pride

By PFLAG Canada

Every day in the US, more than 4,000 students drop out of school and thousands of kids miss school because they lack clean clothes. The Care Counts project involved installing washing machines in schools in order to reduce the rate of absenteeism of at-risk student in the classroom. For this, each student had an identifier linked to his name to correlate with their current presence.

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CORRUPTION DETECTOR

By Reclame Aqui

Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption. By simply pointing a phone at a candidate, voters of the general elections in Brazil of 2018 can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. 

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YUKA

By YUKA

Yuka scans things you are eating to help you eat better, from the nutritional table to the list of ingredients and additives. The app tells you via a very simple color code the impact of the product on your health: excellent, good, mediocre or bad. For all products with a negative rating, Yuka recommends alternatives of similar products that are healthier.

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