Use of data to understand better waits and needs of the consumers to adpat advertising creation. Optimization of the mechanics bound to the collection of data, targeting and media buying
By Yamaha Corporaton
Yamaha Corporation has been testing an application to help sports fans to stay involved in sports’ game (we are mainly talking about football here) in this context of COVID-19, where it is forbidden to settle a sports game with an audience. Thanks to the Remote Cheer System, fans will be capable of sending their cheering and instant reaction to the players that will be able to hear them through speakers installed in stadiums. It will re-create an atmosphere of a match.
By Carrefour x Google
Carrefour and Google launched a new technology, allowing customers to spend less time online for the groceries shopping thanks to Google’s vocal assistant. The customer only has to dictate its shopping list to Google’s vocal assistant, which is going to fill its basket. Then, the customer only has to validate it and proceed with the payment.
During the coronavirus pandemic, millions of people were forced to stay at home. The pet food brand Pedigree decided to support dogs’ adoptions by organizing virtual meetings through the Zoom solution between a would-be pet parent and puppies to facilitate adoptions. This way none the employees or the pet parents would take any risk.
2 years after Uber suspended all its self-driving car tests following the fatal accident of a pedestrian, the brand resumes their tests in San Francisco s streets. Uber is using new technologies in order to improve the detection and the tracking of pedestrians as well as cyclists. The self-driving cars will cruise city streets during daylight hours, each staffed by two front-seat safety drivers. The main objective is to make those self-driving cars safer than before.
Particle3D new technology allows surgeons to replace their patients destroyed or surgically removed bones by 3D patient-adapted bio-ink printed bones. Particle3D had worked in collaboration with surgeons to provide implants specifically adapted to each patient by using their personal CT (computed tomography) data. This improves the outcome for the patient as the implant provides exact anatomic repair as well as a reduction of time for the surgeon. Indeed, he doesn’t need to manually adjust implants during surgery.
Oui.sncf, with the help of ADventori, set up a new strategy for its campaign in order to promte its large number of destinations. It is a one-to-one strategy which delivers personalized messages within an ad based on the location of the consumer as well as 1st party data (journeys, dates, prices).
By Hyundai Motor Group
Hearing-impaired people drive too, they are very careful and have extremely low accident rates. However, their problems still persist: they are too dependent on their sight and touch senses, and direction and different sounds may be misinterpreted while driving. Hyundai created “Quiet Taxi”, a car equipped with Audio-Tactile conversion and audio-visual conversion technology that can transform car horns, distance from obstacles and other external audio information into vibrations and LEDs lights on the steering wheel.
Petz launched the site Pet-commerce, which is the first site of e-commerce where dogs can buy things for themselves. The dog just needs to watch the products video, an artificial intelligence activated by facial recognition will tell, according to the position of dog’s ears, mouths and other signs, if the dog likes the product or not. The UI/UX of the site, as well as the products videos, have been adjusted to meet dogs’ vision and hearing frequency.
1 in 4 Chinese people is suffering from nasal allergies. However, they simply attribute their allergies to air pollution, and ignore that weather conditions and allergens are causes of nasal allergies too. GSK decided to collaborate with MOJI Weather, the most used weather app in China, to create the Flixonase allergy monitor which indicates the real-time level of allergen, and to send geo-located coupons on high allergen days which encourage consumers to seek Flixonase nasal spray in nearby pharmacy then incentivize their purchase.