meet consumer’s needs

Use of data to understand better waits and needs of the consumers to adpat advertising creation. Optimization of the mechanics bound to the collection of data, targeting and media buying

YUKA

By YUKA

Yuka scans things you are eating to help you eat better, from the nutritional table to the list of ingredients and additives. The app tells you via a very simple color code the impact of the product on your health: excellent, good, mediocre or bad. For all products with a negative rating, Yuka recommends alternatives of similar products that are healthier.

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Careculator

By JET.COM

Every year when the holidays roll around, people struggle to find the perfect gift for their loved ones which often results in overspending. Jet.com teamed up with Facebook to create Careculator, a social tool that tells users how much to spend on friends and family based on how much they like, comment and react to you on Facebook.

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SBERBANK NEIGHBORHOODS

By Sberbank

Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data show that infrastructure often doesn’t meet local needs. People’s opinions on local needs fuel targeted campaigns, promoting loans for small businesses. Sberbank uses empty window fronts, billboards and geo-targeted online banners to ask locals’ opinions, offering algorithm-generated solutions. Local responses initiate an advertising campaign targeting suitable businesses.

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Crafted by My Heart

By Des Co

Des & Co, one of more than 8000 Chinese manufacturers of jewelry in China wanted to stand out from the world of standardization and to provide customers with unique piece of jewelry when they’re having hard time choosing a special gift for lover. They launched CRAFTED BY HEART, a smartphone App that will detect user’s heartbeat then translate it into digital rendering of the ring. Different algoInrithm is used in order to ensure that no two pieces are alike and final products are produced by HD 3D printer.

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Hungerithm

By Snickers

To modernize “You’re Not You When You’re Hungry” and also make price something worth following outside the store. Snickers created the Hungerithm. A hunger-algorithm that that monitored online mood and lowered SNICKERS® prices accordingly at every 7-Eleven in Australia. The angrier the Internet got, the cheaper SNICKERS® became.

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Retail Therapy

By IKEA

Ikea Retail Therapy renamed a large number of IKEA Products after Google searches. So that every search for common relationship problem led to a renamed IKEA product , that solved problem.

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Search game by Comedy central

By Comedy central

To promote the new season of DailyShow and arrival of his new Tv Host,Comedy Central and Google becomes allied to answer the most surprising questions that the fans ask themselves when they googlize somebody.

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What kind of advertiser are you ?

By Dialekta

The Web agency Dialekta demonstrates its expertise in targeting on programmatic purchasing with an customizable digital campaign dedicated to the advertisers.

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Raising Eyebrows and Subscriptions

By The Economist

To seduce his new audience, The economist value the intelligence of its contents by creating an original contextual advertising campaign

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