Use of data to understand better waits and needs of the consumers to adpat advertising creation. Optimization of the mechanics bound to the collection of data, targeting and media buying
By Comedy central
To promote the new season of DailyShow and arrival of his new Tv Host,Comedy Central and Google becomes allied to answer the most surprising questions that the fans ask themselves when they googlize somebody.
The Web agency Dialekta demonstrates its expertise in targeting on programmatic purchasing with an customizable digital campaign dedicated to the advertisers.
By The Economist
To seduce his new audience, The economist value the intelligence of its contents by creating an original contextual advertising campaign
By Narrellan Pools
The manufacturer of swimming pool Narrellan plunges in Dated her(it) to identify the best moments to convert his prospects in customers