Chat Yourself
Details
Advertiser
- Italia Longeva, a national research network on aging and active longevity created by the Ministry of Health
Objective / insight
- There are 9.9 million new cases of Alzheimer’s each year
- Having Alzheimer’s means to lose control of life day by day, because of the amnesia confuses and scares the Alzheimer’s sufferer, pushing him to become more and more self-contained
- Italia Longeva wanted to improve the quality of life of Alzheimer’s patients, especially in the early stages of the disease
Implemented strategy
- The concept aims to offer aconstant and proactive help, in the early stages of the disease, in which the sufferer can still maintain a strong contact with all the major dimensions of life
- Italia Longeva created a facebook-based chatbot messenger which collects the entire life of Alzheimer’s sufferers and gives them back vital information 24H a day
- The chatbot can answer any possible needs, in real time and everywhere
Technology implemented
- Thanks to artificial intelligence, the chatbot can understand and chat with sufferers without asking them to learn specific sentences or commands
- Supported by Facebook, the chatbot pushes notifications to helps even without any requests or interaction
Results
- 10x engagement rate VS average medical topics engagement rate
- Over 15000 people reached and over 30000 impressions in less than 24 hours without any ADV sponsoring
- 10.000 video views in the first few hours organic
- 8% page engagement during the launch day
- 7x Amplification rate on related field
