Sulamérica, fourth largest insurance company in brazil
Objective / insight
The fastest route is not always the safest : car thefts, dangerous intersections, accidents in bike lanes…
Many drivers cannot be alerted when they are getting into an unsafe street/area even when they are leading by GPS application.
No one knows traffic better than Waze-the most popular App in brazil
No one Know better than sulamérica, the country’s fourth largest auto insurance company, what Brazil’s street problems really are and where the most problems happen
The application cross-matches the huge amount of data generated by million of users from both companies then mapped out thousands of locations with high numbers of incidents accross the country’s ’major cities
Waze users get geo-targeted alert based on these informations before they get into trouble
Instead of investing half million dollar to advertise products, SulAmérica used it to make drivers safer.
City Watch got 23.9 millions impressions.
Generating 43% ad recall with unprecedented engagemetn and « save» rates.