Details
- Agency : Grey Advertising Brazil
- Place : Brazil
City Watch
By Sulamérica
Details
Advertiser
Objective / insight
- The fastest route is not always the safest : car thefts, dangerous intersections, accidents in bike lanes…
- Many drivers cannot be alerted when they are getting into an unsafe street/area even when they are leading by GPS application.
Implemented strategy
- No one knows traffic better than Waze-the most popular App in brazil
- No one Know better than sulamérica, the country’s fourth largest auto insurance company, what Brazil’s street problems really are and where the most problems happen
Technology implemented
- The application cross-matches the huge amount of data generated by million of users from both companies then mapped out thousands of locations with high numbers of incidents accross the country’s ’major cities
- Waze users get geo-targeted alert based on these informations before they get into trouble
Result
- Instead of investing half million dollar to advertise products, SulAmérica used it to make drivers safer.
- City Watch got 23.9 millions impressions.
- Generating 43% ad recall with unprecedented engagemetn and « save» rates.
