Every day a play

  • Agency : Young & Rubicam
  • Place : Budapest
  • Katona József is the famous theater of the Hungarian capital
Objective / insight
  • Reconnecting a younger audience and improving the perception of theater Katona József (more current and more relevant)
Implemented strategy
  • Every day during two weeks, creation of a play based on current events.
  • Less than 8 hours, creating a story, set for a stages and costumes recording and publishing an one-minute extract downloadable from the news sites.
Technology implemented
  • Using Learning Machine to identify the most consulted subjects that have been selected in order to realize the plays.
  • Programmatic advertising to deliver the videos
  • More than 300,000 views recorded during the two weeks
  • Number of people born after 1985 who bought a ticket : +137%
  • 1 Million impressions
  • Evrey 7th person in the country knows the campaign
Recent Post

MY LINE Powered by Google

by Ministry of Communications and Technology of Colombia
Read More

BORDEAUX 2050 – The real taste of climate change

by The French Association of Journalists for the Environment (AJE)
Read More

JFK Unsilenced

by The Times
Read More


by Reclame Aqui
Read More