Details
  • Agency : Clemenger BBDO Melbourne
  • Place :  Worldwide
Advertiser
  • The World Health Organization, which aims at improving people’s health all around the world
Objective / insight
  • About 1.3 million people die in road crashes every year, an average of over 3,000 deaths a day
  • An additional 20 to 50 million people get injured on the roads each year
  • Behavorial changes are therefore necessary to make the roads safer
Implemented strategy
  • To raise awareness about road safety issues, The World Health Organization analysed hundreds of thousands of car crashes and designed a body that could survive them all
  • During 6 months, artists and specialists worked on a 60 kg sculpture, called Graham, that gives a vivid image of how a person able to survive all this crashes would look like.
  • The sculpture has been placed in the state Library of Victoria, Australia. Interactive tools enable visitors to get more details on Graham’s legs, ribs and facial features
Technology implemented
  • A large database of car accidents has been thoroughly analysed to identify the kind of shocks Graham would have to withstand.
  • A 360° view of Graham is available on the Internet.
  • The museum is also equipped with interactive tools
Result
  • Most trending topic on Facebook and Twitter
  • 10 million website visits in 5 days
  • 300,000 people met Graham physically
Recent Post

Project Revoice

by ALS Association
Read More

MY LINE Powered by Google

by Ministry of Communications and Technology of Colombia
Read More

BORDEAUX 2050 – The real taste of climate change

by The French Association of Journalists for the Environment (AJE)
Read More

JFK Unsilenced

by The Times
Read More