Photo Coach
By Canon
Advertiser
Objective / insight
- The brand decided to help all photographers of NYC to realize easily a beautiful photos.
Implemented strategy
- The brand created intelligent billboards and equipped trucks with giant monitors to provide personalized photographies advices
Technology implemented
- Social listening to identify the most photographed areas of NYC.
- The display panels integrated the data in real time, with a customized program in order to be able to deliver real-time photo-relevant advices.
- Used API data : such as light, weather, traffic, location and events
Result
- 1485% increase in time spent with brand
- 2MM+ street impresionns
- 31% increase in weekly Social Shares
- 27 MM+ Earnaed Media Impressions
