Netsafe is a New Zealand’s non-profit online safety organization.
Objective / insight
Email scamming is a worldwide billion-dollar (iligal) industry with millions of victims every year. Anyone can be one of the victims anywhere.
Rather than simply delete the mail or warn users of the scam, Netsafe wanted to help people to fight back against scammers until they stop.
When people receive a spam mail, rather than deleting the mail, they forward the suspicious mail to Re : scam.
The AI chatbot will firstly identifies the scam, then begin a never-ending conversation, so scammers waste their time instead of focusing on real targets.
With multiple personalities, an ever-growing vocabulary and the ability to generate false account information, there’s no way for scammers to know they’re talking to a computer.
Users can share the conversations and communicate with the bot via social media.
Re : scam is powered by Artificial Intelligence, capable of assuming multiple personas, engaging scammers in a two-way, ongoing exchange, it can even imitate real human tendencies by using humor and making grammatical errors.
All data collected during their dialogues with scammers will help to bring down criminals by exposing their vulnerabilities.
During the first two weeks after the launch, Re : scam has been forwarded over 170,000 scam emails by scam-fighters across the globe – including Australia, the USA, across Europe and the UK.