• Agency : Fallon
  • Place : UK
  • Skoda, a Czech car manufacturer, subsidiary of the Volkswagen group
Objective / insight
  • After a very succesful, « A little bit of the tour campaign» in the UK (see previous article «  a little bit of the Tour »), Skoda had to find a new way to promote its new SUV, the Skoda Kodiaq.
  • The Czech brand decided to name its new campaign « Reconnect», thereby encouraging people to leave the busy cities and to reconnect with what truly matters – in that case, nature.
Implemented strategy
  • Instead of just focusing on technical performances, like Skoda often did in the past, this campaign focused on emotions and lifestyle. One of four extremely beautiful sceneries in the UK – Rye (East Sussex) Waste Water (Lake district) Black Rock Sands (In the North of Wales) and Weybourne (Norfolk) – appeared on the digital billboards promoting the new SUV
  • On top of that, Skoda used real time traffic information to give passerby the exact time they would need to reach one of those destination if they left right away in a Skodia Kodiaq
Technology implemented
  • Live traffic information has been used by algorithms to calculate travel durations
  • Digital billboards, updated in real –time, provided a physical support to the campaign
  • Undisclosed
Recent Post

MY LINE Powered by Google

by Ministry of Communications and Technology of Colombia
Read More

BORDEAUX 2050 – The real taste of climate change

by The French Association of Journalists for the Environment (AJE)
Read More

JFK Unsilenced

by The Times
Read More


by Reclame Aqui
Read More


Ce site utilise Akismet pour réduire les indésirables. En savoir plus sur comment les données de vos commentaires sont utilisées.