Young deaths in Australia are due to road traffic accidents. Moreover, AAMI Crash Index data showing 23% of drivers nationally admit to having sent or read a text message while driving, the danger of being distracted is very real and common.
Every year in Australia, more than 190 000 teenagers begins driving on the road, however, they are 30 times more likely to have an accident than any other driver.
Thus for AAMI, it was time to rethink how we teach our kids to drive (especially to drive safely and properly) and the digital world.
AAMI, teamed up with Ogilvy Melbourne, developed SmartPlates, an mobile application that allows young drivers to track their learning progress in real time and pinpoints skills that need practicing.
Thus, Smartplates allows learner drivers to track their practice sessions in real time without needing to write down and record those hours manually.
Users have also access to a database of more than 40 driving tips, written by qualified driving instructors.
When users are learning driving, SmartPlates silences all incoming calls, sending the caller an automated response informing them their friend is behind the wheel.
The application uses smartphone technology to live-track a learner’s hours, route choice, weather, road and traffic conditions, and then provides comprehensive feedback on progress.