Étiquette : advertising

Audience Planning

By Oui.sncf

Oui.sncf, with the help of ADventori, set up a new strategy for its campaign in order to promte its large number of destinations. It is a one-to-one strategy which delivers personalized messages within an ad based on the location of the consumer as well as 1st party data (journeys, dates, prices).

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In-Video Advertising

By TF1 Pub / Mirriad

TF1 Pub, in partnership with the British start-up Mirriad, commercializes the In Video Adevrtising, which is a new technological solution that revolutionizes the traditional product placement. The solution allows brands to insert visual elements such as products, logos or posters directly in a TV content, for instance TV show or movie. On the contrary of the classical product placement, in video advertising technology is applied once the TV show is shot and edited.

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