Étiquette : AI

McDonald’s and the agency GALERIA.ag launched a campaign to make the fast-food brand stand out between all the other fast-food chain. To achieve this, they used a growing technology: artificial intelligence. Using ChatGPT, their marketing campaign raised a simple question: “What is the most iconic burger in the world?”. To which, ChatGPT’s response was “the Big Mac”. This simple yet very impactful campaign suggested that even an AI recognizes the Big Mac as the best.