COPD (Chronic obstructive pulmonary disease) is one of the top three causes of death in China but only 7% of them are properly diagnosed. To raise the awareness and encourage people to do the self-check, GSK introduced “Breath of Life”, a program integrated into Wechat that allows to people to check their lung volume and to share it on social media. Inspired by the traditional Chinese ‘blowing-ink’ art, this program transforms users’ breath blew into smartphone’s microphone into soundwave, then via an algorithm, shows the soundwave in a more user-friendly and visualized way : an ink-tree.
By OVK / PEVR (Parents of Road Victims)
Texting and driving is dangerous but many people still do it because “it’s just a quick text/little post on Facebook or Snapchat”. OVK/PEVR wanted to show on how many meters people will be driving blind when typing a message. Teamed with Happiness Brussels, they launched a website that, by combining data from different map sources, can show people on Google Map the stretch of meters they will miss when typing a quick message, after they choose the road they usually drive on, the speed and the message they want to write.
By Clear Channel
In response to research that named Stockholm’s population the most stressed in Sweden, Clear Channel has transformed Stockholm’s Metro into an emotion-triggered art exhibition, in a bid to combat commuter stress. The bespoke algorithm used for this installment analyzes dynamic, public data within Google searches, social media, news articles and travel traffic information to interpret if people feel sad, anxious, tired, stressed, irritated or afraid, then triggered artworks on digital billboards in response to emotions of people near the billboard.
By Historial de la Grande Guerre
“The Unknown Face” is a project conceived by the Historial de la Grande Guerre in Préronne, France, in order to memorialize the stories and faces of all those who have lost their lives in WWI, and to share the message of peace, by using this collection of portraits and new technologies. The team scanned over 30 000 portraits during the WWI then made them into an unique face, by using the algorithm.
By Mars New Zealand
Human love to take selfies, but dog don’t like it that much. To promote its product Pedigree DentaSTIX, Mars decided to win young dog owners by helping them to capture perfect dog selfies. The brand created SelfieSTIX, a smartphone accessory given away with products and supported by a smartphone application that analyzes dogs facial characteristics then puts funny filters on dog’s face.
By Sony Music Entertainment
Heavy Metal fans are decreasing at a rate of 15% every year since 1999. Sony was about to launched a new album of the heavy metal band CROSSFAITH. They decided to engage this community which is becoming more and more niche by leverage what metal fans like to do at a metal concert – headbang – but in an innovative, personalized and digital way.
Sleepy behavior while driving is the biggest cause of death among Brasilian truck drivers. Ford Truck wanted to find a solution to avoid sleepy behavior while drivers’ driving by integrating a safety device with real-time data collecting and algorithm into a cap, since statistics confirm that 82% of the truck drivers in Brazil wear caps on a daily routine.
By PFLAG Canada
Every day in the US, more than 4,000 students drop out of school and thousands of kids miss school because they lack clean clothes. The Care Counts project involved installing washing machines in schools in order to reduce the rate of absenteeism of at-risk student in the classroom. For this, each student had an identifier linked to his name to correlate with their current presence.
By ALS Association
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Most patients end up paralyzed in a wheelchair and forced to communicate via text-to-speech devices, typically with a default ‘computer’ voice. ALS Association wanted to change the way people live with ALS by giving sufferers the full use of their own authentic voices.