Étiquette : Algorithm

Project Revoice

By ALS Association

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Most patients end up paralyzed in a wheelchair and forced to communicate via text-to-speech devices, typically with a default ‘computer’ voice. ALS Association wanted to change the way people live with ALS by giving sufferers the full use of their own authentic voices.

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BORDEAUX 2050 – The real taste of climate change

By The French Association of Journalists for the Environment (AJE)

The French Association of Journalists for the Environment gave a tangible experience of climate change to the world by simulating the taste of Bordeaux in 2050. The wine’s loss in refinement and elegance is supposed to spur people into taking ecological issues more seriously.

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JFK Unsilenced

By The Times

The Times has once again demonstrated its expertise in news coverage by recreating, thanks to an AI and sound engineering, the speech John Fitzgerald Kennedy was supposed to deliver in Dallas on the 22nd of March, 1963. 1 billion editorial reach was one of the many consequences of this marketing campaign

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YUKA

By YUKA

Yuka scans things you are eating to help you eat better, from the nutritional table to the list of ingredients and additives. The app tells you via a very simple color code the impact of the product on your health: excellent, good, mediocre or bad. For all products with a negative rating, Yuka recommends alternatives of similar products that are healthier.

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The Taste of Love

By Lacta

Greek chocolate brand Lacta combined branded entertainment, data and creativity during the 2018’s Valentines day by releasing a movie in which an AI tried to understand what love is and by launching a website where internet users could post things about love, thus helping the AI to gain valuable insights. 50% of Greek Internet users visited that website.

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Vacation Matchmaker

By Tennessee Department of Tourist Development

In order to ease travel preparations and attract tourists, the Tennessee Department of Tourist Development suggests trips and activities according to one’s social media profile.

In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.

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Carfit Pulse

By Carfit

In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.

In order to help drivers to improve car maintenance and to spend less on reparations, Carfit developed a sensor that analyzes, among other things, tire and brake wear through the vibrations of the car. The results are then sent in real time to a smartphone app that everyone can download for free.

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Reconnect

By Skoda

In order to connect their latest SUV – the Kodiaq – with positive emotions and desirable lifestyles, Skoda showed four beautiful travel destinations on digital billboards in British cities, as well as the exact time people would need to reach one of those destination if they left right away in a Skoda Kodiaq.

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The next Rembrandt

By ING

Rather than using data to improve business’ performance, ING chose a more artistic approach by using algorithms and 3D printing to offer to the world a new paining in Rembrandt’s style almost 4 centuries after the death of the Dutch painter

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