By Dunkin' Donuts
National Donut Day was originally established in 1938 by the Salvation Army to honor women who served donuts to soldiers during World War I. Dunkin’ Donuts, the #1 retailer of donuts in America, has been serving guests signature donuts for 67 years. For the National Donut Day of 2017, the brand partnered with technology firms to engage its core audience via social media.
By Vidax Center
Since 2001 more than 3 million children in the world have had one of their parents deployed and thousands of them lost a parent because of war. These children experience high rates of mental health problems. In order to help them during the crises, Vidax center assembled a team of health professionals and digital developers to create Ai Buddy, a set of characters powered by AI that support kids in the absence of parents.
By Italia Longeva
There are 9.9 million new cases of Alzheimer’s each year. The amnesia confuses and scares the Alzheimer’s sufferers pushing them to become more and more self-contained. Italia Longeva wanted to improve the quality of life of Alzheimer’s in the early stages of the disease, by creating a chatbot messenger which collects the entire life of Alzheimer’s sufferers and gives them back vital information 24H a day.
By Dove
Dove raised awareness about media’s sexist quote by scanning all the comments they made on female athlete’s before sharing them on social media and digital on billboards. The quotes were followed by the message “Dear Media, when you only see a female athlete’s looks, you don’t see her at all.”
By SAIC GM
China has the single highest traffic deaths in the world. However, as most Chinese drivers are first-generation drivers in their family, they have very low awareness about the importance of car maintenance. Using AI and database, SAIC-GM developed “MyCarPuise” SUPER ID, in order to report car condition to each driver in a hyper-personalized way and to encourage them to get car maintenance service.
By Tencent QQ
Children abduction cases occur in China every day and few abducted children can be fund in a short time. Tencent uses a giant database and deep-learning system to help people to recognize their missing children by old photo taken years ago.
By IBM
Melanoma is the deadliest skin cancer but, ironically, also the easiest to treat with survival rate which can top 98%. The key of a successful treatment is spotting melanoma early. IBM Australia wanted to use Watson Smart Mirror to help skin cancer experts to detect melanoma sooner.