Étiquette : Data targeting

Little moments, bigger things

By Samsung

Samsung wants to make the Note8 a phone for everyone, so its campaigne has to reach for everyone in a personalized way. The brand used micro-segmentation to deliver sequentially hyper-relevant content such as video and social display based on customer’s behavior, interest, consumer journey, connecting data, creative, and media around a single client driven proposition in ways that could not be achieved by one big insight…

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What kind of advertiser are you ?

By Dialekta

The Web agency Dialekta demonstrates its expertise in targeting on programmatic purchasing with an customizable digital campaign dedicated to the advertisers.

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Raising Eyebrows and Subscriptions

By The Economist

To seduce his new audience, The economist value the intelligence of its contents by creating an original contextual advertising campaign

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Diving into Big Data

By Narrellan Pools

The manufacturer of swimming pool Narrellan plunges in Dated her(it) to identify the best moments to convert his prospects in customers

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