2 years after Uber suspended all its self-driving car tests following the fatal accident of a pedestrian, the brand resumes their tests in San Francisco s streets. Uber is using new technologies in order to improve the detection and the tracking of pedestrians as well as cyclists. The self-driving cars will cruise city streets during daylight hours, each staffed by two front-seat safety drivers. The main objective is to make those self-driving cars safer than before.
Oui.sncf, with the help of ADventori, set up a new strategy for its campaign in order to promte its large number of destinations. It is a one-to-one strategy which delivers personalized messages within an ad based on the location of the consumer as well as 1st party data (journeys, dates, prices).