By OVK / PEVR (Parents of Road Victims)
Texting and driving is dangerous but many people still do it because “it’s just a quick text/little post on Facebook or Snapchat”. OVK/PEVR wanted to show on how many meters people will be driving blind when typing a message. Teamed with Happiness Brussels, they launched a website that, by combining data from different map sources, can show people on Google Map the stretch of meters they will miss when typing a quick message, after they choose the road they usually drive on, the speed and the message they want to write.
By Historial de la Grande Guerre
“The Unknown Face” is a project conceived by the Historial de la Grande Guerre in Préronne, France, in order to memorialize the stories and faces of all those who have lost their lives in WWI, and to share the message of peace, by using this collection of portraits and new technologies. The team scanned over 30 000 portraits during the WWI then made them into an unique face, by using the algorithm.
Nike took iconic street courts in Manila and used data and design to transform them into a basketball coaches. Painted with portraits based on actual NBA players by NYC well-known illustrator Arturo Torres, each court unlocks a hyper-personalised training program and sends training drills to players, streamed in a data-free way using Google technology.
By Reclame Aqui
Canceling a service is often one of the most frustrating tasks for a consumer, big corporations create all kinds of obstacles to make people quit trying. Reclame Aqui decided to counter their tactics. The Canceller is a bot that integrates the powerful artificial intelligence of IBM Watson with Google Cloud. The bot is capable of calling the companies’ call centers to ask for the cancelling and it will never give up until the service is cancelled!
Sleepy behavior while driving is the biggest cause of death among Brasilian truck drivers. Ford Truck wanted to find a solution to avoid sleepy behavior while drivers’ driving by integrating a safety device with real-time data collecting and algorithm into a cap, since statistics confirm that 82% of the truck drivers in Brazil wear caps on a daily routine.
By ALS Association
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Most patients end up paralyzed in a wheelchair and forced to communicate via text-to-speech devices, typically with a default ‘computer’ voice. ALS Association wanted to change the way people live with ALS by giving sufferers the full use of their own authentic voices.
By The French Association of Journalists for the Environment (AJE)
The French Association of Journalists for the Environment gave a tangible experience of climate change to the world by simulating the taste of Bordeaux in 2050. The wine’s loss in refinement and elegance is supposed to spur people into taking ecological issues more seriously.
By The Times
The Times has once again demonstrated its expertise in news coverage by recreating, thanks to an AI and sound engineering, the speech John Fitzgerald Kennedy was supposed to deliver in Dallas on the 22nd of March, 1963. 1 billion editorial reach was one of the many consequences of this marketing campaign