By Deutsche Telekom
Dementia is a growing health threat. To help scientists working towards finding a cure, Deatsche Telekom created this multi-platform game designed specifically to help advance the understanding of spatial navigation and therefore understand one of the first symptoms of dementia.
By Wunderman Buenos Aires
The foundation Huésped has decided to set up an awareness campaign on the importance of HIV prevention tests in Argentina. They modified a machine normally used for patients to check-in. So instead of providing the usual appointment number, the machine handled an HIV statistic relevant to each person.
By SAIC GM
China has the single highest traffic deaths in the world. However, as most Chinese drivers are first-generation drivers in their family, they have very low awareness about the importance of car maintenance. Using AI and database, SAIC-GM developed “MyCarPuise” SUPER ID, in order to report car condition to each driver in a hyper-personalized way and to encourage them to get car maintenance service.
By Alcohol Anonymous
More and more Brazilian teenagers are getting close to alcohol, but don’t know how to talk to people about their alcoholic problem. Alcoholics Anonymous created a Facebook chatbot based on a data base of members’ testimodials, in order to talk with teenagers in a personalized way without any jugement, and to encourage them to ask for sober help.