Étiquette : Fnac

Choose the unrecommended

By Fnac

In our everyday life, algorithms dictate our lives in cultural matters. Fnac has decided to do the opposite of this strategy and has set up an algorithm that advises us on contents we would never have thought of through its unrecommended algorithm. This « anti-personalization » campaign opens minds, feeds curiosity, and brings back to the forefront the freedom of cultural choices that Fnac advocates.

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