By OVK / PEVR (Parents of Road Victims)
Texting and driving is dangerous but many people still do it because “it’s just a quick text/little post on Facebook or Snapchat”. OVK/PEVR wanted to show on how many meters people will be driving blind when typing a message. Teamed with Happiness Brussels, they launched a website that, by combining data from different map sources, can show people on Google Map the stretch of meters they will miss when typing a quick message, after they choose the road they usually drive on, the speed and the message they want to write.
By Red Rock Deli
Digital campaigns are widely used befor store opening ceremonies to generate flow of visitors. However, they are typically used to drive as much traffic as possible, instead of control the quality of visit experience. Red Rock Deli, as a premium chips brand, doesn’t want visitors to associate their pop-up store, thus its brand image with a chaotic food store, so they created an three-way-link digital campaign which used real-time sales data and machine learning to raise or lower the bid to buy digital media , in order to control the traffic, thus to offer enough quality visit time for every consumer.
1 in 4 Chinese people is suffering from nasal allergies. However, they simply attribute their allergies to air pollution, and ignore that weather conditions and allergens are causes of nasal allergies too. GSK decided to collaborate with MOJI Weather, the most used weather app in China, to create the Flixonase allergy monitor which indicates the real-time level of allergen, and to send geo-located coupons on high allergen days which encourage consumers to seek Flixonase nasal spray in nearby pharmacy then incentivize their purchase.
In China, young adults always bring gifts to their elder family members when they go back to hometown during the holiday of Chinese New Year. However, most Chinese prefer « healthy and practical » gifts such as foods, electronics or cosmetics, and clothing is not at the top of the gift list. Uniqlo wanted to remind Chinese people that clothes could also be a relevant part of the holiday, by using location-based coupons and AI powered Wechat campaign to send them gift recommendations with one-click order button.
Young drivers are most at risk of being involved in an accident. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, weather, road and traffic conditions, and then provides comprehensive feedback on progress.
By Dunkin' Donuts
National Donut Day was originally established in 1938 by the Salvation Army to honor women who served donuts to soldiers during World War I. Dunkin’ Donuts, the #1 retailer of donuts in America, has been serving guests signature donuts for 67 years. For the National Donut Day of 2017, the brand partnered with technology firms to engage its core audience via social media.
By Samsung Australia
Australia is known as a top beach destination the world over, however, every year thousands of people get caught in rip currents and drown. Sadly, 69% of Australians cannot identify rip currents. Samsung decided to team up with Surf Life Saving Australia to develop Pocket Patrol – a first of its kind app that displays exact positions of live beach dangers.
The Gorillaz app not only enabled the band to draw consumers into their universe but also spurred the feeling of authentic experience, by offering to people worldwide the opportunity to be among the first to listen to their new album. As a consequence, the first sales week following the release of this new album has been the best in Gorillaz’ history.
By Sydney Opera House
The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. Sydney Opera House wanted to turned those Instagram photos into invitations to let more people see the inside of the building. Custom software using computer vision and geo-location helped the team to find photos of the building, then an on-site response team filmed and posted personalized video invites in real-time inviting users to #comeonin for unique experiences.