The Gorillaz app not only enabled the band to draw consumers into their universe but also spurred the feeling of authentic experience, by offering to people worldwide the opportunity to be among the first to listen to their new album. As a consequence, the first sales week following the release of this new album has been the best in Gorillaz’ history.
By Sydney Opera House
The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. Sydney Opera House wanted to turned those Instagram photos into invitations to let more people see the inside of the building. Custom software using computer vision and geo-location helped the team to find photos of the building, then an on-site response team filmed and posted personalized video invites in real-time inviting users to #comeonin for unique experiences.
Alibaba holds the Chinese most used mobile payment Application Alipay and wanted to transform this giant user base into real carbon emission reduction. Alibaba created Ant Forest, an interface tracks purchases made through Alipay to award eco-friendly purchase by “green energy points” in the Ant Forest Program. After the green energy supplies reached 17.9KG, the virtual tree will turn into a real Haloxylon tree in the desert of Alashan desert of Inner Mongolia.
Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data show that infrastructure often doesn’t meet local needs. People’s opinions on local needs fuel targeted campaigns, promoting loans for small businesses. Sberbank uses empty window fronts, billboards and geo-targeted online banners to ask locals’ opinions, offering algorithm-generated solutions. Local responses initiate an advertising campaign targeting suitable businesses.
GREEN LIGHT RUN is an urban marathon race, where the runner doesn’t have to stop for any red light. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.
Sulamerica integrated City Watch, an application that cross-matches a huge amount of data generated by users from both companies then mapped out thousands of locations with high numbers of incidents, into smartphone GPS. Thus, Waze users get geo-targeted alert based on these informations before they get into trouble.
AAMI, the Australia’s leading insurer, created Smartplates, an app which tracks and coach in a real time the learners. Every detail of every drive is recorded and analyzed. Driving Data is analyzed to tailor individual driving lessons based on learning gaps to reduce the risk of fatal accidents caused by lack of experience.