Étiquette : Google

Car v.s. Data

By VIA Rial

In Canada the car is the fastest option when the road conditions are ideal. But when traffic and bad weather get in the way, the train becomes the best solution.  However, because of their unconditional love of cars, drivers tend to be overly optimistic about how long it actually takes to get somewhere by car, failing to factor real-time road conditions into their calculations. VIA Rail wanted to remind those drivers of the convenience of rail transport by sending them real-time message based on their traffic situation.

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Making the List

By LEGO

Lego is the world’s favorite toy. In order to make this brand appeal to children of our days throughout the competitive Christmas season, Lego introduced “Making The List”. The brand gathered key word from Google research data and hack the search result when parents are looking for gifts for kids on-line with a version build from Lego bricks.

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Down Syndrome Answers

By Canadian Down Syndrome Society

When prospective parents learn their unborn child has Down syndrome, they often have only ten days to decide whether to proceed with the pregnancy or not. With such little time they inevitably turn to the internet for answers. Rather than leaving them to the wilds of Wikipedia and WebMD, Canadian Down Syndrome Society want people with Down syndrome to answer those questions themselves.

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Retail Therapy

By IKEA

Ikea Retail Therapy renamed a large number of IKEA Products after Google searches. So that every search for common relationship problem led to a renamed IKEA product , that solved problem.

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Search game by Comedy central

By Comedy central

To promote the new season of DailyShow and arrival of his new Tv Host,Comedy Central and Google becomes allied to answer the most surprising questions that the fans ask themselves when they googlize somebody.

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