By OVK / PEVR (Parents of Road Victims)
Texting and driving is dangerous but many people still do it because “it’s just a quick text/little post on Facebook or Snapchat”. OVK/PEVR wanted to show on how many meters people will be driving blind when typing a message. Teamed with Happiness Brussels, they launched a website that, by combining data from different map sources, can show people on Google Map the stretch of meters they will miss when typing a quick message, after they choose the road they usually drive on, the speed and the message they want to write.
By Clear Channel
In response to research that named Stockholm’s population the most stressed in Sweden, Clear Channel has transformed Stockholm’s Metro into an emotion-triggered art exhibition, in a bid to combat commuter stress. The bespoke algorithm used for this installment analyzes dynamic, public data within Google searches, social media, news articles and travel traffic information to interpret if people feel sad, anxious, tired, stressed, irritated or afraid, then triggered artworks on digital billboards in response to emotions of people near the billboard.
Nike took iconic street courts in Manila and used data and design to transform them into a basketball coaches. Painted with portraits based on actual NBA players by NYC well-known illustrator Arturo Torres, each court unlocks a hyper-personalised training program and sends training drills to players, streamed in a data-free way using Google technology.
Many Australians suffer from hearing loss, it takes sufferers seven years on average to seek help. This delay leads to social isolation, loss of relationships, reduced quality of life, and an increased likelihood of depression and cognitive decline. Cochlear wants Australians to understand, identify and act on their hearing loss before it’s too late, by making hearing loss, which is an “invisible disability”, visible.
By VIA Rial
In Canada the car is the fastest option when the road conditions are ideal. But when traffic and bad weather get in the way, the train becomes the best solution. However, because of their unconditional love of cars, drivers tend to be overly optimistic about how long it actually takes to get somewhere by car, failing to factor real-time road conditions into their calculations. VIA Rail wanted to remind those drivers of the convenience of rail transport by sending them real-time message based on their traffic situation.
Lego is the world’s favorite toy. In order to make this brand appeal to children of our days throughout the competitive Christmas season, Lego introduced “Making The List”. The brand gathered key word from Google research data and hack the search result when parents are looking for gifts for kids on-line with a version build from Lego bricks.