By Red Rock Deli
Digital campaigns are widely used befor store opening ceremonies to generate flow of visitors. However, they are typically used to drive as much traffic as possible, instead of control the quality of visit experience. Red Rock Deli, as a premium chips brand, doesn’t want visitors to associate their pop-up store, thus its brand image with a chaotic food store, so they created an three-way-link digital campaign which used real-time sales data and machine learning to raise or lower the bid to buy digital media , in order to control the traffic, thus to offer enough quality visit time for every consumer.
By Reclame Aqui
Canceling a service is often one of the most frustrating tasks for a consumer, big corporations create all kinds of obstacles to make people quit trying. Reclame Aqui decided to counter their tactics. The Canceller is a bot that integrates the powerful artificial intelligence of IBM Watson with Google Cloud. The bot is capable of calling the companies’ call centers to ask for the cancelling and it will never give up until the service is cancelled!
By National Geographic
For many soldiers, the transition home comes with unfamiliar stresses, conflicts, and situations. Natgeo decided to bringing mental health care into veterans’ homes. They teamed up with Google and former Air Force Psychologist, and release Bravo Tango, the world’s first mental health-focused voice-activated app made specifically for veterans, empowered by machine learning.