Étiquette : Social listening

Every day in the US, more than 4,000 students drop out of school and thousands of kids miss school because they lack clean clothes. The Care Counts project involved installing washing machines in schools in order to reduce the rate of absenteeism of at-risk student in the classroom. For this, each student had an identifier linked to his name to correlate with their current presence.

Chinese New Year is a hard time for homesick chefs who should work at restaurants thus cannot reunite with their families. With precision targeting based on their social, search and behavior data, Knorr reached to professional chefs emotionally on this occasion via Wechat to engage them with personalized interactive contents.

To modernize “You’re Not You When You’re Hungry” and also make price something worth following outside the store. Snickers created the Hungerithm. A hunger-algorithm that that monitored online mood and lowered SNICKERS® prices accordingly at every 7-Eleven in Australia. The angrier the Internet got, the cheaper SNICKERS® became.

Canon have decided to help all the photographers of NYC. The brand created interactive billboards who integrated different data to provide in real time the best advices to realize the perfect photos.