In China, young adults always bring gifts to their elder family members when they go back to hometown during the holiday of Chinese New Year. However, most Chinese prefer « healthy and practical » gifts such as foods, electronics or cosmetics, and clothing is not at the top of the gift list. Uniqlo wanted to remind Chinese people that clothes could also be a relevant part of the holiday, by using location-based coupons and AI powered Wechat campaign to send them gift recommendations with one-click order button.
By Black et Decker
For Black & Decker, the manufacturer of housing and gardening tools, a great challenge in nowadays’ German market is that its products are available in fewer and fewer traditional stores. In another hand, more and more DIY amateurs are sharing their tools online. The brand decided to digitalize its image to seduce this young community by making a virtual smart cupboard of tools which allows users to borrow, reserve and exchange tools.
By PFLAG Canada
Every day in the US, more than 4,000 students drop out of school and thousands of kids miss school because they lack clean clothes. The Care Counts project involved installing washing machines in schools in order to reduce the rate of absenteeism of at-risk student in the classroom. For this, each student had an identifier linked to his name to correlate with their current presence.
By Dunkin' Donuts
National Donut Day was originally established in 1938 by the Salvation Army to honor women who served donuts to soldiers during World War I. Dunkin’ Donuts, the #1 retailer of donuts in America, has been serving guests signature donuts for 67 years. For the National Donut Day of 2017, the brand partnered with technology firms to engage its core audience via social media.
Every year when the holidays roll around, people struggle to find the perfect gift for their loved ones which often results in overspending. Jet.com teamed up with Facebook to create Careculator, a social tool that tells users how much to spend on friends and family based on how much they like, comment and react to you on Facebook.
By Sydney Opera House
The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. Sydney Opera House wanted to turned those Instagram photos into invitations to let more people see the inside of the building. Custom software using computer vision and geo-location helped the team to find photos of the building, then an on-site response team filmed and posted personalized video invites in real-time inviting users to #comeonin for unique experiences.
By Alcohol Anonymous
More and more Brazilian teenagers are getting close to alcohol, but don’t know how to talk to people about their alcoholic problem. Alcoholics Anonymous created a Facebook chatbot based on a data base of members’ testimodials, in order to talk with teenagers in a personalized way without any jugement, and to encourage them to ask for sober help.
Alibaba holds the Chinese most used mobile payment Application Alipay and wanted to transform this giant user base into real carbon emission reduction. Alibaba created Ant Forest, an interface tracks purchases made through Alipay to award eco-friendly purchase by “green energy points” in the Ant Forest Program. After the green energy supplies reached 17.9KG, the virtual tree will turn into a real Haloxylon tree in the desert of Alashan desert of Inner Mongolia.
As sex is still a taboo topic in China, Durex wanted to offer a safe and confidential platform for users to discuss sex. They achieved this through a ChatBot on WeChat. Empowered by artificial intelligences as well as a database based on anonymous statistics and figures generated on Wechat H5 platform.