The Colour Of Corruption
By Reclame Aqui
Advertiser
Objective / insight
- There are 70 000 politicians in Brazil. And complex justice system hides their corruption from the public eyes.
- Reclame Aqui, the N°1 consumer protection company in Brazil, decided to expand its business to protection of citizens-rights by exposing the nation’s new public enemies : corrupt politicians.
- But what if we could make this information easy to visualize?
Implemented strategy
- The “colour of corruption” is a plug-in that makes corrupt politicians visible by Highlighting their names in every websites.
- The plug-in highlights corrupt politicians’ name and expose them to millions of voters by creating a system that organizes all the chaotic information into one simple list that is easy to understand and simple to use.
- By creating this plug-in, the company invited citizens to help willingly fight corruption with the use of a simple tool.
Technology implemented
- It works on every website, search engine, news portal and social network.
- All corrupt politicians’ official corruption records are collected in the database and exposed in anyone’s browser.
- When navigating a website, users will see names of corrupt politicians highlighted on the page.
- To see what corruptions they’ve done, simply mouse over their names, and all their data on corruption becomes visible.
Result
- 100 000 downloads in the first week
- Headlines all over the world
- 73 millions people impacted
- As a result, Brazil’s N°1 private University embraced the project, and 20 000 students are being trained to track official data and update its database
- Companies from Hungary, Belgium, Argentina and the USA requested Reclame Aqui to implement the project in their countries
