The interactive parking Billboard
By Fiat
Advertiser
Objective / insight
- What continues to cause headaches to millions of drivers? To park . That’s why parking assistance systems are becoming more and more popular.
- Fiat has decided to place its parking assistance system at the heart of a creative campaign to convince and motivate potential buyers.
Implemented strategy
- Fiat have created an interactive parking billboard, the first video billboard to help drivers to park.
Technology implemented
- Developed software that uses ultrasonic sensors to control distance and synchronize data with the parking assistance billboard.
- The video sequences were scripted so that the distance between the hands correspond precisely to the distance behind the vehicle.
Result
- During the campaign, the interactive billboard sign increased by 14% The demand for Fiat models with parking assistance systems.
- It became the subject of discussion of the inhabitants and ensured a significant reduction in the number of damaged bumpers.
