Americans spend about two months planning their holidays every year.
With attractions like the Smoky Mountains, the Grand Ole Opry or Beale street in Memphis, Tennessee is a very attractive holiday destination. Tourism already accounts for a large part of the state’s economy.
The Tennessee Department of Tourist Development tried to attract tourist by helping them to plan their holidays in only 45 seconds.
To do so, social media profiles of potential tourists were analyzed, their main interests were identified and a large database of videos from Tennessee was screened to find the most suitable destinations and activities for each individual tourist.
Image recognition on a large data base of videos from Tennessee
Matching algorithms between tourist’s interest and places in Tennessee
Geo-localization to optimize travel distances
+ 46% website traffic
93% of surveyed tourists were planning to visit Tennessee after testing this new service
Awarded in the Special Projects category by the US National Council of State Tourism Directors