What kind of advertiser are you ?
By Dialekta
Advertiser
Objective / insight
- Dialekta wanted to increase its notoriety and demonstrate its expertise in targeting on programmatic purchasing.
Implemented strategy
- Interactive banners were placed on the most popular advertising sites.
- Creation of a test to find out « what kind of advertiser are you ».
- Following the test, Respondents were retargeted through customized banners
Technology implemented
- All banners were customized according to the profiles of the participants And their quiz results but also with data from external sources such as weather, NASDAQ news…
Result
- More than 100,000 distinct impressions.
- A CTR 10 times higher than the national average
- 15% of the players in the whole industry participated
- 28% conversion
- rate 400% increase in the number of prospects
